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All Journal Kepariwisataan: Jurnal Ilmiah Journal of Management Accounting Business and International Research INJURITY: Journal of Interdisciplinary Studies West Science Business and Management KAFEBIS
Alvionita, Agnes
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Arts Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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ANALISIS STRATEGI PENGEMBANGAN WADUK KUBANGKANGKUNG SEBAGAI DESTINASI WISATA UNGGULAN CILACAP Alvionita, Agnes; Pertiwi, Elva Dian
Kepariwisataan: Jurnal Ilmiah Vol. 14 No. 03 (2020): Kepariwisataan: Jurnal Ilmiah
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Sekolah Tinggi Pariwisata Ambarrukmo Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47256/kepariwisataan.v14i03.63

Abstract

Cilacap is one of the districts in Central Java that has tourism potential with various tourism destination. One of them is Waduk Kubangkangkung. This Waduk Kubangkangkung is a tourism destination that offers beautiful natural tourism and also attractive tourism attraction. The purpose of this study was to determine the role of the local community in Waduk Kubangkangkung development, knowing the manager‘s efforts in developing Waduk Kubangkangkung as a sustainable tourism destination, and finding the development strategy of Waduk Kubangkangkung to attract tourists . While the method used in this research is descriptive qualitative method and SWOT analysis. The results of this study are the need for collaboration between managers and other stakeholders towards Waduk Kubangkangkung, improve promotion and also facilities that needed by tourists. Keywords: Tourism Development, Tourism Destination, Management
Purchase Intention Model Determined by Tik-Tok Social Media Marketing and Product Knowledge through Price Discount as Intervening Variables Wijayanto, Gatot; Jushermi, Jushemi; Wahyuni, Sri; Alvionita, Agnes; Junaidi, Rahmat; Pramadewi, Arwinence
INJURITY: Journal of Interdisciplinary Studies Vol. 2 No. 4 (2023): INJURITY: Journal of Interdisciplinary Studies.
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i4.59

Abstract

This study aims to determine the effect of social media marketing on tik-tok and product knowledge on purchase intention which is moderated by price discount on the shopee marketplace in Pekanbaru City. The respondents of this research are those who use the Shopee and Tiktok applications and have shopped online at the Shopee marketplace in Pekanbaru City. The primary data in this study were obtained from distributing questionnaires as an instrument to prove the results of the study and to test the proposed hypothesis. In this study, using the structural equation modeling (SEM) analysis method using Warp-PLS version 6.0 software. Sampling using the technique of Non Probability Sampling with Purposive Sampling procedure by taking a sample of 120 respondents. The results in this study indicate that: 1) Social Media Marketing has a positive and significant effect on Purchase Intention at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the pvalue in this study, which is <0.001 with a beta (?) value of 0.380, 2) Product Knowledge has a positive and significant effect on Purchase Intention at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the p-value in this study, which is <0.001 with a beta (?) value of 0.352, 3) Social Media Marketing has a positive and positive effect. significantly to Purchase Intention moderated by Price Discount at the Shopee Marketplace in Pekanbaru City, this is evidenced by looking at the p-value in this study, which is <0.001 with a beta () value of 0.280, 4) Product Knowledge has a positive and significant effect on Purchase Intention which is moderated by Price Discount on the Shopee Marketplace in Pekanbaru City, this is proven by by looking at the p-value in this study, which is 0.015 with a beta (?) value of 0.191
The Influence of Product Quality, Brand Image and Price on the Decision to Purchase a Mitsubishi L-300 Pick Up PT Car. Pekanbaru Pahala Automotive International Dipo Maharani, Maharani; Musfar, Tengku Firli; Alvionita, Agnes
Journal Of Accounting Management Business And International Research Vol 4, No 1 (2025): April 2025
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jambuair.v4i1.4411

Abstract

This research aims to examine the influence of product quality, brand image, and price on the purchase decision of the Mitsubishi L-300 Pick Up at PT. Dipo Internasional Pahala Otomotif. The type of research used is quantitative research. The population in this study consists of 3,498 buyers of the Mitsubishi L-300 Pick Up from PT. Dipo Internasional Pahala Otomotif. The sample for this study was determined using the Slovin formula, resulting in 96 respondents. The research uses Mitsubishi L-300 Pick Up buyers as the object of the study. The sampling method follows Slovin's formula, resulting in 97 respondents. Data analysis methods include descriptive statistical analysis, classical assumption tests, multiple linear regression analysis, and the coefficient of determination, with a significance level of 0.05. The data analysis was performed using SPSS version 23 software. The results indicate that, partially, product quality has an influence on purchase decisions. There is no significant influence of brand image on purchase decisions. However, price and purchase decisions are influenced simultaneously by product quality, brand image, and price.
PENGARUH HARGA, KUALITAS PRODUK DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR “BEAT” PADA MAHASISWA Prakasa, Raja Rio; Berampu, Lailan Tawila; Alvionita, Agnes
Jurnal KAFEBIS Vol. 3 No. 1 (2025): Jurnal Kajian Fenomena Ekonomi & Bisnis
Publisher : Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the price, product quality, and trust in the decision to purchase a Beat motorcycle among students of the Faculty of Economics and Business, University of Riau. The population of this study was 135 students of the Faculty of Economics and Business. The sampling technique used a non-probability sampling technique. The data collection technique used a questionnaire that was analyzed using multiple linear regression. The results of the study indicate that price, product quality and trust have an influence on the decision to purchase a BeAT motorcycle. Price has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 3.470> t-table 1.978 or sig of 0.001 <0.05. Product quality has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 4.075> t-table 1.978 or sig of 0.000 <0.05. Trust has a significant effect on the decision to purchase a BeAT motorcycle as evidenced by the t-count value of 5.377> t-table 1.978 or sig of 0.000 <0.05
The Effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for MS Glow Skincare Products in Bangkinang Kota, Kampar Regency Saniah, Badriati; Noviasari, Henni; Alvionita, Agnes; Siregar, Prima Andreas
West Science Business and Management Vol. 3 No. 02 (2025): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v3i02.1928

Abstract

This study was conducted with the aim of knowing the effect of Word of Mouth and Brand Image through Brand Trust on Purchasing Decisions for Ms Glow Skincare Products in Bangkinang Kota, Kampar Regency. The population in this study were consumers of MS Glow skincare products in Bangkinang Kota, Kampar Regency, with the sample criteria in this study being MS Glow Skincare Product User Consumers, Consumers who live in Bangkinang Kota, Aged over 17 years. This study will use non-probability sampling techniques, where each member of the population does not have the same opportunity to be selected as part of the sample so that the sample size of this study is 100 people from the total population. The data analysis method of this study uses the Structural Equation Modeling - Partial Least Square (SEM-PLS) analysis method with SmartPLS software version 4.0.  The results of this study indicate that Word of Mouth affects the brand trust of Ms Glow skincare products, Brand Image affects the brand trust of Ms Glow skincare products. Word Of Mouth affects the purchase decision of Ms Glow skincare products, Brand Image affects the purchase decision of Ms Glow skincare products, Brand trust affects the purchase decision of Ms Glow skincare products, Word of mouth affects purchasing decisions through brand trust of Ms Glow skincare products, Brand image affects purchasing decisions through Ms Glow skincare brand trust.
Co-Authors Arwinence Pramadewi Berampu, Lailan Tawila Gatot Wijayanto Henni Noviasari Jushermi, Jushemi Maharani Maharani, Maharani Pertiwi, Elva Dian Prakasa, Raja Rio Prima Andreas Siregar Rahmat Junaidi Saniah, Badriati Sri Wahyuni Tengku Firli Musfar