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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat LUGAS Jurnal Komunikasi Warta Ikatan Sarjana Komunikasi Indonesia COMMENTATE: Journal of Communication Management Ilomata International Journal of Social Science Journal of Research on Business and Tourism PARAHITA : Jurnal Pengabdian kepada Masyarakat
Pinariya, Janette Maria
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Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Komunikasi Mitigasi Bencana di Kota Industri Cilegon Yunia, Anita; Yulianti, Wulan; Harwinda, Alfilonia; Pinariya, Janette Maria
COMMENTATE: Journal of Communication Management Vol. 4 No. 2 (2023): COMMENTATE: Journal of Communication Management
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/103004220231

Abstract

Indonesia's geographical and geological factors, which are located on the Pacific Ring of Fire, are one of the factors causing earthquakes, volcanic eruptions, tsunamis, floods, landslides, and extreme weather. One area that is of concern to the government in its disaster management efforts is Cilegon City, Banten Province because it has a fairly high level of disaster vulnerability. This city has the potential for a large earthquake accompanied by a tsunami with waves as high as 8.28 meters which holds the potential for danger in the form of technological failures that cause damage to infrastructure, disease, the environment, and even death to humans. This research aims to analyze program steps and mitigation communication strategies in the city of Cilegon. This research was conducted in January – September 2022 in Cilegon City, Banten Province. The method used in this research is descriptive qualitative. The results show that efforts focused on dealing with disasters in Cilegon City were carried out through outreach and education. As a follow-up to this activity, the community will be empowered with training and assistance which will later be further developed with capacity-building activities to improve community skills in disaster response.
Organization Communication for Leadership Training Program to Create Sustainability Pinariya, Bernadette H U; Pinariya, Janette Maria; Yulianti, Wulan
Ilomata International Journal of Social Science Vol. 5 No. 2 (2024): April 2024
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v5i2.1176

Abstract

Communication by a leader plays an important role in the process of conveying information, ideas and other things within an organisation. A leader's ability to communicate with employees, stakeholders, and clients in the most effective way is key. How organisational communication is applied in the training programme received by leaders. In the practice, decision-making, miscommunication, and ineffectiveness of activities still have the potential to occur. For this reason, research organization communication flow for leadership training program is needed. So that the company's business can be effective and sustainable. This research using a qualitative approach will deepen and analyse. The informants used as sources in this research are project leaders, expert instructors, organisational communication experts, user/client representatives and business development. The results showed the importance of having organisational communication to make training effective. The communication chosen should be in accordance with the culture of the organisation, and the success of the training also needs to be communicated to the public so that the organisation has good institutional value. Effective communication plays an important role in the success of leadership training programmes that aim to promote sustainability in business organisations.
Kapabilitas Humas Perguruan Tinggi Di Jakarta Dalam Tata Kelola Komunikasi MBKM Saat Pandemi COVID-19 Harwinda, Alfilonia; Pinariya, Janette Maria; Putri, Dhita Widya; Yunia, Anita; Yulianti, Wulan
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3753

Abstract

During the COVID-19 pandemic, public relations in Higher Education (PT) is facing new changes. The public relations capability is to maintain relations with the media, internal and external communications other stakeholders. This is related to the PT's public relations capabilities in information management during COVID-19, which can provide clear and good information and maintain the reputation and image of the organization. This research aims to understand the Public Relations Capabilities in (PT) for information management during the COVID-19 pandemic. This research to used by Macnamara (2018) regarding Knowledge, Skills, and Abilities (KSAs)/ Competencies, Competency, and Competence. This research uses qualitative methods and data collection using Focus Group Discussions (FGD) with 13 public relations employees from universities in Jakarta. PT's public relations capability in managing information to the internal and external via social media channels effectively regarding MBKM.  Public relations officer can carry out a competency test which is useful for becoming a reliable and competent public relations officer and understanding the basics of the PR code of ethics. Public relations in (PT) capabilities during the COVID-19 pandemic by having public relations competencies that have a role in professional performance ethics. Evaluation and monitoring have successfully navigated academic activities during the pandemic and ready to face the new normal. The role of public relations in (PT) is related to the Good Reputation of the organization and its stakeholders. Public relations in (PT) to attract the attention of the audience (lecturers and students) by creating interesting content about MBKM uploaded via social media and collaborating with other campus partners. Public relations in (PT) has implemented strich health protocols and established pandemic response task forces.
Fungsi Humas Universitas Negeri Jakarta dalam Membangun Citra Kampus Ramah Disabilitas Silitonga, Arwinda Audiary; Pinariya, Janette Maria
Warta Ikatan Sarjana Komunikasi Indonesia Vol 8, No 1 (2025): Warta Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v8i1.319

Abstract

Seiring dengan meningkatnya kebutuhan akan pendidikan inklusif di Indonesia, khususnya di Jakarta, Humas universitas memegang peran penting dalam membangun komunikasi publik yang aksesibel dan ramah bagi mahasiswa disabilitas. Humas Universitas Negeri Jakarta berperan dalam membangun citra kampus yang inklusif melalui komunikasi publik, branding inklusif, dan kemitraan strategis dengan berbagai pemangku kepentingan. Penelitian ini mengacu pada Teori Excellence, dan menggunakan pendekatan kualitatif untuk menganalisis strategi komunikasi yang diterapkan Humas Universitas Negeri Jakarta dalam mensosialisasikan layanan inklusif. Hasil penelitian menunjukkan, Humas Universitas Negeri Jakarta sangat aktif melakukan publikasi, pemanfaatan media sosial, serta menjalin kerjasama dan kolaborasi dengan berbagai pihak di kampus untuk menciptakan lingkungan kampus ramah disabilitas. Namun ada tantangan yang dihadapi seperti keterbatasan tenaga ahli bahasa isyarat. Oleh karena itu, peran Humas Universitas Negeri Jakarta dalam mendukung dan edukasi layanan inklusif perlu lebih ditingkatkan untuk memperkuat citra kampus ramah disabilitas
Citizen Science as a Driver of Employee Engagement: A Case Study of the PENDAKI Program Maharani, Nunik; Pinariya, Janette Maria
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): Juni 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1204

Abstract

This study examines how the PENDAKI program at PT Austindo Nusantara Jaya Tbk (ANJ) fosters employee engagement through citizen science. The main goal is to understand how it creates employee engagement within corporate sustainability efforts. The research draws on internal communication theories, highlighting the importance of information exchange for organizational efficiency, employee performance, motivation, and sustainability communication, which connects environmental issues with social values to promote sustainable practices. The study explores the question: “How can citizen science through the PENDAKI program create employee engagement?”. Using a qualitative descriptive case study approach, it focuses on the PENDAKI program at ANJ from 2019-2024. Data was collected through semi-structured interviews with management, conservation staff, and employee participants across different operational areas, along with documentary evidence like internal research and program evaluation reports. The findings show that PENDAKI fosters employee engagement through several pathways. Participation increased employee awareness and understanding of biodiversity and conservation efforts. Employees felt they were contributing to the company's sustainability goals and values. The program offered opportunities for skill development in species identification and documentation, and recognition for contributions, which motivated further participation. It also reduced silos between departments and encouraged collaboration towards a shared conservation objective. Additionally, the program positively impacted the company's external image and fostered employee pride. The study concludes that PENDAKI creates employee engagement by fostering a sense of purpose, providing skill development opportunities, and promoting a shared commitment to biodiversity conservation, highlighting the role of communication strategies in the success of such initiatives.
Implementasi Campaign “Kenali Limbah B3” sebagai Pelaksanaan Aksi SDG’s di Lingkungan Kampus LSPR Nurhaliza, Siti; Pinariya, Janette Maria; S, Arwinda Audiary
PARAHITA : Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal (Jurnal Ilmiah Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/3fwzjn74

Abstract

Meningkatnya penggunaan barang elektronik membuat masyarakat bukan hanya menggunakannya untuk memenuhi kebutuhan tidak mendesak, keberagaman produk barang elektronik dengan fungsinya membuat barang elektronik menjadi tidak terpisahkan dengan kegiatan manusia, pada fenomena ini peningkatan limbah elektronik atau e-waste tidak terbendung dan akan banyak ditemukan, bahkan dirumah sendiri. Limbah bukan lagi menjadi hal besar yang hanya dapat ditemukan pada kegiatan tertentu. Mengacu pada karakteristik dan spesifikasi yang dikeluarkan oleh PP KLHK, dapat dilakukan identifikasi bahwa saat ini terdapat limbah dalam sampah rumah tangga, salah satunya adalah limbah elektronik. Dalam pra research yang dilakukan, banyak mahasiwa/i belum mengetahui dan familiar dengan e-waste bahkan limbah itu sendiri, dalam pelaksanaan karya ini, pembuat karya mengimplementasikan pengenalan limbah melalui kegiatan komunikasi dengan menerapkan social change campaigns yang membagi kegaiatan menjadi tiga sub (Social Media Campaign, mendistribusikan e-waste box dan membuat seminar kenali limbah). Karya ini menerapkan social media campaign dengan membuat konten sesuai dengan konsep pembuatan konten oleh Rose (Create and Manage, Optimize, Agggregate dan Curate, Converse and Listen dan Measure and Learn). Keberhasilan kampanye ini diukur berdasarkan daya tarik konten di akun Instagram @kenali_limbah, partisipasi sivitas akademika LSPR Institute dalam pengumpulan limbah elektronik melalui dropbox, serta kehadiran 122 peserta dalam seminar “Kenali Limbah”.
Friday Noraebang's Marketing PR Strategies Shape Brand Image Through Powerful Collaboration Pinariya, Janette Maria; Ramadhani, Rifa; Fadel, Mohamad
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120254

Abstract

Korean culture has been a global trend for over thirty years, influencing the world. The Korean entertainment industry has grown rapidly, called the Hallyu phenomenon. Indonesia has a large Hallyu market, providing a golden opportunity for businesses like Friday Noraebang’s, a karaoke event organizer. This research aims to understand and to analyse Friday Noraebang’s Marketing Public Relations strategy to develop a positive image, by collaborating with other brands, and to identify obstacles and solutions to this strategy. It uses Marketing Public Relations approaches such as the pull, push, and pass strategies, with the PESO model concept. The research methodology used is descriptive qualitative method with interview techniques and secondary data. This research found that Friday Noraebang’s has successfully implemented three Marketing Public Relations strategies based on factors that form brand image and six elements of co-branding. The pull, push and pass strategy approach, as well as the use of social media and co-branding collaboration, are the keys to Friday Noraebang’s success in building and strengthening its brand image. Brand that have survived the pandemic are able to adapt to changes in promotional styles, maximising their flexibility and creativity to maintain audience engagement competitive advantage in the entertainment industry.
Sosialisasi dan Edukasi Digital Marketing pada Komunitas BGBJ di Bantar Gebang Menghadapi Era 4.0 Pinariya, Janette Maria; Forceila, Diandra; Ivana, Lystia; Yunia, Anita
Aksiologiya: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2021): Mei
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/aks.v5i2.6148

Abstract

Tujuan dari kegiatan ini adalah untuk mengatasi masalah yang sedang berkembang di Bantar Gebang yaitu sebagai salah satu wilayah daerah Bekasi yang dijadikan sebagai tempat pembuangan sampah terakhir kawasan megapolitan Jabodetabek. Bantar Gebang selama ini dikenal sebagai daerah kumuh dengan kondisi perekonomian masyarakat bertaraf rendah (miskin). Sehingga muncul inisiatif anak-anak muda untuk membentuk suatu komunitas usaha kecil dengan memanfaatkan limbah kayu, plastik, dan kertas sebagai bahan dasar pembuatan produk kreatif, yaitu komunitas The Kingdom of BGBJ (Biji-Biji Bantar Gebang). BGBJ dibangun atas bantuan, dukungan, dan dedikasi para pengunjungnya. Komunitas ini menyediakan berbagai pelatihan, pendampingan, bantuan sandang, papan dan pangan untuk masyarakat yang tidak memiliki akses ke sumber daya ini. Dengan adanya kegiatan pemberdayaan ini, diharapkan dapat memberikan alternatif bagi masyarakat untuk memutus siklus kemiskinan serta menciptakan lingkungan yang sehat dan aman. Namun untuk dapat mengembangkan program ini, BGBJ mengakui bahwa sumber daya yang dimilikinya belum paham akan strategi pemasaran. Hal ini dapat dilihat dari kegiatan pemasarannya yang hanya dilakukan sebatas pada komunikasi offline yaitu Word of Mouth (WoM). Dengan permasalahan tersebut, maka dibuatlah suatu program pemberdayaan kepada peserta komunitas BGBJ dan masyarakat tentang pemahaman pemasaran digital (digital marketing) serta kegiatan pendukung lainnya yang bermanfaat. Metode pelaksanaan kegiatan dilakukan dengan pendekatan model community development yang diberikan dalam bentuk sosialisasi dan edukasi serta pelatihan dan pendampingan selama 3 bulan, terhitung dari bulan Juni – Agustus 2020. Hasil menunjukkan bahwa kegiatan pemberdayaan ini dapat diterima secara efektif dan para peserta dinilai sudah siap untuk beradaptasi menghadapi era 4.0. Hal ini dapat diukur berdasarkan survei yang dilakukan sebelum maupun setelah kegiatan pemberdayaan dilakukan. Meskipun demikian, terdapat evaluasi bahwa pengembangan program ini harus dilakukan secara berkelanjutan, dikarenakan masih terdapat sebagian peserta yang memerlukan arahan dan bimbingan lebih lanjut.Kata kunci: BGBJ; digital; media sosial; strategi pemasaran; 4.0.Socialization and Digital Marketing Education to the BGBJ Community in Bantar Gebang Facing Era 4.0 ABSTRACTThe purpose of this activity is to address a growing problem in Bantar Gebang, known as one of the Bekasi areas which is used as the final waste disposal site for the Jabodetabek megapolitan area. Bantar Gebang has been known as a slum area with low economic conditions (poor). So that the initiative of young people emerged to form a small business community by utilizing wood, plastic, and paper waste as basic materials for making creative products, they are The Kingdom of BGBJ (Bantar Gebang Seeds) Community. BGBJ was built on the help, support and dedication of its visitors. This community provides a variety of training, mentoring, clothing, shelter and food assistance for people who do not have access to these resources. With this empowerment, it is hoped that it can provide an alternative for the community to break the cycle of poverty and create a healthy and safe environment. However, to be able to develop this program, BGBJ admits that its resources do not understand the marketing strategy. This can be seen from its marketing activities which are only limited to offline Word of Mouth (WoM) communication. With these problems, an empowerment program was made for BGBJ community participants and the public regarding the understanding of digital marketing (digital marketing) and other useful supporting activities. The method of implementing activities is carried out with a community development model approach which is given in the form of socialization and education as well as training and mentoring for 3 months, starting from June - August 2020. The result showed that the empowerment activity can be accepted effectively, and the participants are considered ready to adapt to the 4.0 era. This can be measured based on a survey conducted before and after the empowerment activity was carried out. However, there is an evaluation that the development of this program must be carried out continuously, because there are still some participants who need further direction and guidance.Keywords: BGBJ; digital; social media; marketing strategy; 4.0.
Co-Authors Fadel, Mohamad Forceila, Diandra Harwinda, Alfilonia Ivana, Lystia Maharani, Nunik Pinariya, Bernadette H U Putri, Dhita Widya Ramadhani, Rifa S, Arwinda Audiary Silitonga, Arwinda Audiary Siti Nurhaliza Yulianti, Wulan Yunia, Anita