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All Journal Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Kajian Ekonomi dan Akuntansi Terapan Jurnal Price : Ekonomi dan Akuntasi
Zahara Meutia
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Bauran Pemasaran terhadap Keputusan Pembelian pada Khawila Store di Medan Zahara Meutia; Putri Mauliza
Kajian Ekonomi dan Akuntansi Terapan Vol. 1 No. 2 (2024): Juni : Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v1i2.420

Abstract

This study was conducted with the aim of analyzing the effect of arketing mix on purchase decisions at MSME Medan city.The research objective is to determine the effect of marketing mix on purchasing decisions both partially and simultaneously. The method of analysis in this study uses descriptive data analysis and quantitative approach. Data processing in this study using SPSS version 24.00 software program. The results showed that product and promotion had a significant effect on purchase decision. Meanwhile, the place and price variable partially have no significant effect on the purchasing decision variable.
Membangun Manajemen Waktu Keluarga Yang Baik Bagi Ibu Rumah Tangga Dalam Usaha Peningkatan Ekonomi Keluarga Putri Mauliza; Zahara Meutia
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 1 No. 2 (2024): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v1i2.98

Abstract

This service aims to analyze how to build good time management for housewives. The implementation method used in this PkM activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions as well as conducting live questions and answers. The training uses lecture, discussion and question and answer methods. This aims to increase participants' awareness and understanding of the importance of building educational institutions that have competence and competitive advantage. Meanwhile, in the evaluation or assessment stage, participants will be given feedback about the service program that has been implemented. In this case, it will be a consideration for the service team in order to provide benefits for Sei Krio housewives. Based on the results of the service activities for housewives, suggestions are given, including: 1. Be more enthusiastic, especially for housewives, so that the time they have can be used correctly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out regularly either in the same location or in different locations to increase thrifty and saving behavior for children.
PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING Tri Auri Yanti; Zahara Meutia
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 01 (2023): Jurnal Price : ekonomi dan Akuntasi, November 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v2i01.2372

Abstract

Bisnis ritel berkembang sangat pesat, Salah satu faktor yang mempengaruhi pertumbuhan bisnis retail yaitu pertumbuhan jumlah konsumen khususnya konsumen kelas menengah di Indonesia yang sangat pesat. Era globalisasi membawa masyarakat ke dalam perilaku yang konsumtif, dimana belanja menjadi sebuah lifestyle. Oleh karena itu peneliti berniat untuk mengetahui The Influence of Shopping lifestyle and Fashion involvement on Impulse buying. Metode dalam penelitian ini adalah studi literatur yang didasarkan pada penelititan terdahulu dengan kriteria yang sesuai dengan variable penelitian.
Pengaruh work life balance terhadap kepuasan kerja karyawan Tri Auri Yanti; Zahara Meutia
Jurnal Price : Ekonomi dan Akuntasi Vol. 2 No. 2 (2024): Jurnal Price : ekonomi dan Akuntasi, Mei Edition 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecoa.v2i2.4017

Abstract

Work life balance pada karyawan dapat membantu karyawan untuk menghadapi berbagai tuntutan antara pekerjaan dan kehidupan pribadi yang harus dipenuhi dan membantu karyawan mempertahankan perasaan senang terhadap pekerjaannya. Kemudian akan berpengaruh positif pula terhadap kepuasan kerja karena peran seorang karyawan dipekerjaannya merupakan aspek yang sangat penting bagi kehidupan pribadi. Tujuan penelitian ini adalah untuk mengetahui pengaruh Work Life Balance terhadap Kepuasan Kerja. Teknik pengumpulan data yang digunakan adalah Metode dalam penelitian ini adalah studi literatur yang didasarkan pada penelititan terdahulu dengan kriteria yang sesuai dengan variable penelitian.
Co-Authors Putri Mauliza Tri Auri Yanti