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All Journal West Science Interdisciplinary Studies Manis : Jurnal Manajemen dan Bisnis
Saununu, Siska Jeanete
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science

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PENGARUH LINGKUNGAN KERJA NON FISIK DAN KOMITMEN ORGANISASI TERHADAP DISIPLIN KERJA Chandra, Felix; Asnawi, Aisah; Saununu, Siska Jeanete
Manis: Jurnal Manajemen dan Bisnis Vol 7 No 2 (2024): Vol 7 No 2 (2024): MANIS: Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.7.2.72-83

Abstract

Penelitian ini menguji pengaruh dan dampak lingkungan kerja non fisik serta komitmen organisasi terhadap tingkat disiplin kerja para pegawai di Kantor Kelurahan Galay Dubu, Kabupaten Kepulauan Aru. Dengan pendekatan deskriptif sebagai metode penelitian, penelitian ini berfokus untuk meneliti pegawai Kantor Kelurahan Galay Dubu yang berjumlah 36 pegawai, sebagai subjek utama. Metode sampling jenuh dipilih, di mana setiap individu dalam populasi diambil sebagai sampel utama. Skala Likert digunakan sebagai alat pengukuran untuk mengumpulkan data melalui penyebaran kuesioner kepada para responden. Analisis regresi berganda, sebagai alat utama pengujian hipotesis, diimplementasikan menggunakan alat analisis statistik SPSS untuk menganalisis data yang terkumpul. Temuan penelitian ini mengungkapkan bahwa lingkungan kerja non fisik memiliki dampak positif dan signifikan terhadap tingkat disiplin kerja. Komitmen organisasi juga memberikan kontribusi positif dan signifikan terhadap tingkat disiplin kerja para pegawai. Penelitian ini bukan hanya menyajikan hasil temuan, tetapi juga membawa pemahaman mendalam mengenai hubungan intricacies antara lingkungan kerja non fisik, komitmen organisasi, dan kedisiplinan kerja dalam konteks sumber daya manusia. Hasil penelitian ini diharapkan dapat memberikan wawasan berharga bagi pengembangan strategi manajemen sumber daya manusia di berbagai organisasi.
The Influence of Social Media Influencers on Generation Z Consumer Behavior in Indonesia Erwin, Erwin; Saununu, Siska Jeanete; Rukmana, Arief Yanto
West Science Interdisciplinary Studies Vol. 1 No. 10 (2023): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v1i10.317

Abstract

Through a quantitative approach, this study examines how social media influencers affect Indonesian Generation Z consumer behavior. A heterogeneous group of 450 participants, ranging in age from 16 to 24, was involved, reflecting a range of genders, socioeconomic backgrounds, and geographic locations. The results show that social media influencers have a big influence on people's decisions to buy, as 85% of participants acknowledged. The majority platform, Instagram, accounted for 75% of the total, with individuals using social media for two hours a day on average. The most popular content categories (65%) were product and lifestyle reviews, highlighting the significance of authenticity. Transparency (72.5%) and authenticity (67.5%) were important trust-building qualities; on the other hand, inconsistent brand endorsements (30%) and a lack of financial transparency (22.5%) eroded confidence. Sponsored material worked very well (80%), and 60 percent of users preferred partnerships that were authentic. Strong positive correlations between sponsored content, consumer behavior, and influencer engagement were found via regression analysis (R-squared = 0.754). The findings offer significant perspectives for marketers seeking to maneuver through the impactful terrain of Generation Z in Indonesia.
The Effect of Product and Service Diversification in Ecotourism Business Management on Beaches in Bali Kurniawan, Ramdhan; Saununu, Siska Jeanete; Harsono, Iwan; Dewi, Henny Budhysetia
West Science Interdisciplinary Studies Vol. 2 No. 02 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i02.670

Abstract

This research investigates the dynamic interplay between ecotourism, product and service diversification, and their impact on the beaches of Bali. Through a quantitative analysis involving 150 tourists and 150 local businesses, the study explores awareness levels, preferences, and economic outcomes associated with ecotourism practices. Descriptive statistics reveal a heightened awareness among tourists and a prevalent adoption of diversification strategies by local businesses. Correlation analysis establishes strong connections between tourist awareness, preferences for diversified destinations, and the positive correlation between business diversification and community involvement. Regression analysis underscores the economic advantages linked to businesses implementing diversification strategies. Comparative analyses shed light on subgroup differences, emphasizing the influence of awareness and diversification on preferences and economic impact. The discussion underscores the implications for sustainable ecotourism, emphasizing the role of collaboration among businesses, communities, and policymakers. The study contributes valuable insights to the discourse on sustainable tourism practices, offering actionable recommendations for the ecotourism industry on Bali's beaches.
Application of Omnichannel Strategy and Content Personalization to Customer Loyalty in the Fashion Retail Industry in Makassar Sudirjo, Frans; Saununu, Siska Jeanete; Harahapi, Taufik
West Science Interdisciplinary Studies Vol. 2 No. 10 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i10.1381

Abstract

This study explores the impact of an omnichannel strategy and content personalization on customer loyalty in the fashion retail industry in Makassar. Using a quantitative approach, data were collected from 60 respondents through a structured questionnaire and analyzed using SPSS version 26. The study measured the relationships between omnichannel strategy, content personalization, and customer loyalty using a Likert scale (1-5). Results from Pearson correlation and multiple regression analyses indicated significant positive relationships between omnichannel strategy and customer loyalty (r = 0.72, p < 0.01) as well as content personalization and customer loyalty (r = 0.68, p < 0.01). The regression model explained 62% of the variance in customer loyalty, confirming the combined influence of these strategies on fostering customer retention. The findings suggest that fashion retailers in Makassar can enhance customer loyalty by offering seamless omnichannel experiences and personalized content that meets individual preferences.
PENGARUH ARTIKULASI MANFAAT PRODUK, KUALITAS RELASIONAL, RADAR KOMPETITIF TERHADAP KEUNGGULAN BERSAING DAN DAMPAKNYA PADA KINERJA PEMASARAN Bugis, Reka; Asnawi, Aisah; Tamher, Etvin Rizal; Saununu, Siska Jeanete
Manis: Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): MANIS: Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.7.1.1-16

Abstract

Penelitian ini bertujuan untuk menganalisis dan membuktikan Pengaruh Artikulasi Manfaat Produk, Kualitas Relasional dan Radar Kompetitif Terhadap Keunggulan Bersaing dan Dampaknya Pada Kinerja Pemasaran Pemasar Pakaian di Kota Piru Seram Bagian Barat. Jenis penelitian ini adalah kuantitatif dengan menggunakan data primer serta diukur dengan skala likert. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 68 responden pemasar pakaian di pasar rakyat kota piru seram bagian barat. Penelitian ini menggunakan metode analisis PLS-SEM yang diolah dengan program SmartPLS versi 4. Hasil penelitian ini menunjukkan bahwa artikulasi manfaat produk (X1) tidak memiliki pengaruh signifikan terhadap keunggulan bersaing (Z), sementara kualitas relasional (X2) dan radar kompetitif (X3) memiliki pengaruh yang signifikan. Selain itu, keunggulan bersaing (Z) juga memiliki dampak yang signifikan pada kinerja pemasaran (Y).
PENGARUH FEAR OF MISSING OUT (FOMO), GAYA HIDUP DAN KELOMPOK REFERENSI TERHADAP PERILAKU KONSUMTIF KULINER KEKINIAN MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS PATTIMURA AMBON. Sampulawa, Hartiwi; Asnawi, Aisah; Saununu, Siska Jeanete
Manis: Jurnal Manajemen dan Bisnis Vol 8 No 2 (2025): MANIS : Jurnal Manajemen dan Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/manis.8.2.141-152

Abstract

The culinary world is increasingly dynamic with the emergence of new trends that attract consumers, especially the younger generation. This phenomenon has not only changed the way people view and enjoy food, but has also created new consumption patterns, especially among the younger generation, including students. This study aims to determine the effect of Fear Of Missing Out (X1), Lifestyle (X2), and Reference Group (X3) on Consumptive Behavior (Y).The population used in this study were students of the Faculty of Economics and Business, Pattimura University Ambon, with a total sample studied of 140 samples. This research is located at the Faculty of Economics and Business, Pattimura University Ambon, the sampling method used is non probability sampling using purposive sampling technique. The data analysis method uses Partial Least Square (PLS) and the data is processed using the help of SmartPLS software version 3.3.3. The results showed that Fear Of Missing Out (fomo) has a positive and significant effect on consumptive behavior, Lifestyle has a positive and significant effect on consumptive behavior, Reference Group has a positive and singnifkan effect on consumptive behavior Keywords: Fear Of Missing Out (Fomo), Lifestyle, Reference Group, Consumptive Behavior.
Co-Authors Asnawi, Aisah Bugis, Reka Chandra, Felix Dewi, Henny Budhysetia Erwin Erwin Frans Sudirjo Harahapi, Taufik Iwan Harsono Kurniawan, Ramdhan Rukmana, Arief Yanto Sampulawa, Hartiwi Tamher, Etvin Rizal