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PEMAKNAAN KONSUMEN STARBUCKS INDONESIA TERHADAP MEDIA SOSIAL LINE SEBAGAI SARANA KOMUNIKASI PEMASARAN DIGITAL (Analisis Resepsi Pada Konsumen Starbucks Filateli Pasar Baru) Sejati, Taqwa
Aksara Public Vol 4 No 3 (2020): Agustus (2020)
Publisher : EDUTECH CONSULTANT

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana pemaknaan konsumen starbucks Indonesia terhadap media sosial LINE sebagai sarana komunikasi pemasaran digital, hasil pemaknaan dapat di gunakan untuk menjadi gambaran tentang bagaimana setiap informan memaknai sebuah pesan dengan respon yang beragam sesuai dengan latar belakang setiap informan. Penelitian ini menggunakan pendekatan kualitatif, dan metodenya adalah analisis resepsi. Berdasarkan 3 kategori reception analysis, juga mengetahui ideologi lima informan yang memiliki pemaknaan dominan, negoisasi dan oposisi. Maka akan diketahui bagaimana pemaknaan lima informan yaitu konsumen Starbucks Filateli. Objek penelitian adalah media sosial LINE sebagai sarana komunikasi pemasaran digitalnya Starbucks Indonesia. Pengumpulan data sekunder diperoleh melalui studi kepustakaan, referensi dari berbagai buku dan situs internet. Hasil penelitian dengan 25 jawaban , didapatkan 11 dengan pemaknaan dominan, 10 dengan pemaknaan negoisasi dan 4 dengan pemaknaan oposisi, hal diatas berarti berarti pesan komunikasi pemasaran digital yang di sampaikan pada media sosial LINE tersebut tetap sejalan dengan ekspektasi informan tetapi tidak menutup kemungkinan proses negoisasi dapat terjadi berupa masukan dan sanggahan menjadi bahan pertimbangan untuk dapat Starbucks mengantisipasi keluhan – keluhan dalam proses pemaknaan negoisasi.
EDUKASI PUBLIC SPEAKING MENGENAI AYO BICARA BAIK PADA ANAK BINAAN PKBM JICT Pramelani, Pramelani; Latuperissa, Anggie Ayu Astria; Sejati, Taqwa; Fajar, Adityo
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.583

Abstract

Community service is an activity carried out by lecturers and students. This activity was created to overcome problems discovered by PKBM JICT partners who have been assisting children who study at home so they can study at the same level as in formal schools. These children drop out of school because they are unable to continue to formal school. The presence of PKBM JICT really helps children who have dropped out of school. In communicating well, the couple's children have never gained knowledge about public speaking. Therefore, lecturers and students raised the theme of public speaking community service "Let's Talk Well". The methods used are pre-service, implementation and evaluation methods. As a result, this activity is very beneficial for the children assisted by PKBM JICT in how to speak well so that it can be useful in everyday life. JICT PKBM partners also asked for a similar event to be held again.
Persepsi Ekspresi Hugh Jackman Di Video Klip “Never Enough” Bagian Dari Film The Greatest Showman Wijaya, Edi; Sejati, Taqwa
Jurnal Ilmiah Multidisiplin Vol 2 No 3 (2024): Jurnal Ilmiah Multidisiplin
Publisher : PT KIMSHAFI ALUNG CIPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59000/jim.v2i3.80

Abstract

Sudah menjadi suatu hal yang sangat lumrah jika saat ini sebuah video klip merupakan alat komunikasi yang efektik menyampaikan maksud dari lirik lagu. Penelitian ini adalah penelitian analisis deskriptif dengan yang menggunakan pendekatan pendekatan ilmu komunikasi khususnya pada komunikasi massa. Metode pengumpulan data yang pada penelitian ini merupakan teknik wawancara mendalam (depth interview), observasi juga dokumentasi. Sumber-sumber data penelitian ini berasal buku-buku teori milik pribadi, hasil berselancar pada laman web yang terkonfimasi dan dokumen-dokumen yang berkaitan dengan topik yang diangkat oleh peneliti. Selanjutnya, pengolaan data dan analisis data dilakukan untuk menjawab pertanyaan yang sudah peneliti siapkan untuk ditanyakan kepada audien yang dipilih kemudian data disiapkan untuk nantinya diolah. Adapun analisis data pada penelitian ini meliputi reduksi data, penyajian data serta penarikan kesimpulan.
Opini Lirik “Gala Bunga Matahari” Lagu Sal Priadi Wijaya, Edi; Sejati, Taqwa; Wulandari, Sri
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 01 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i01.5837

Abstract

Nowadays, song lyrics have become an expression of the writer's heart which is then sung by singers with a certain style and distinctive characteristics. The song then becomes a 'prayer' from the writer for the listener, which invites the listener to feel love and joy and also undeniably invites a feeling of sadness together. This research is a type of qualitative descriptive research which uses a communication science approach, specifically focusing on mass communication, one of the objects of research is the lyrics in question. Meanwhile, the data collection method used in this research is Ferdinand Saussure's semiotic theory, observation is also of course documentation to strengthen and serve as authentic evidence. Meanwhile, the sources for this research also come from the researcher's book, search results from several research supporting articles on confirmed website pages as well as supporting documents both outside the network and on other networks. The next step is for the collected data to be immediately analyzed. The results of the analysis are data education regarding the theory used, explanation and conclusions
Makna Tersembunyi Pada Video Klip “Jiwa Yang Bersedih” Milik Ghea Indrawari Sejati, Taqwa; Wijaya, Edi
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 4 No 02 (2024): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v4i02.4470

Abstract

Video clips are a means of promotion and expression for those involved in the world of entertainment everywhere, including in Indonesia. The discussion in this research is Ghea Indrawari's video clip, directed by Joshua Axel Limandjaja on the record label Hits Records. This research is a type of descriptive qualitative research which uses a communication science approach, specifically focusing on mass communication, one of the objects of research is the video clip in question. Meanwhile, the data collection method used in this research is Ferdinand Saussure's semiotic theory, observation is also of course documentation to strengthen and serve as authentic evidence. Otherwise, the sources for this research also came from the researcher's book, search results from several research supporting articles on confirmed website pages as well as supporting documents both outside the network and on other networks. The next step is that the collected data is immediately analyzed. The results of the analysis are data education regarding the theory used, explanation and conclusions.
Konstruksi Pick Me Girl Dalam Video Klip “Dear Future Husband” Meghan Trainor Wijaya, Edi; Sejati, Taqwa
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol 5 No 2 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v5i2.6942

Abstract

The video clip becomes a creative outlet for conveying the singer's message, which is done together with the director he chooses. It is not uncommon for video clips to be realized as jokes, short films, criticism and even social lessons contained in the story. The video clip is also a realization of the lyrics sung and is part of its construction. This research is a type of qualitative descriptive research which uses a communication science approach, specifically focusing on mass communication, one of the research objects is a video clip of Dear Futur Husband belonging to the American singer, Meghan Trainor. Researchers use the theory of social reality construction in mass media as the theory underlying this research. Meanwhile, the paradigm used is the Constructivism paradigm with a qualitative approach. The method used is the content analysis method with Charles Sanders Peirce's semiotics as the analysis technique and observation is also of course documentation to strengthen and serve as authentic evidence. Meanwhile, the sources for this research also come from the video clip in question, the researcher's book, as well as several search results for research supporting articles on confirmed website pages as well as supporting documents both outside the network and in other networks. The next step taken by researchers was to immediately analyze the collected data. The results of the analysis are data education regarding the theory used, explanations and conclusions from the researcher.
Analisis Studi Kajian Teoritis Feminisme Sejati, Taqwa; Edi Wijaya; Widarti
AL-MIKRAJ Jurnal Studi Islam dan Humaniora (E-ISSN 2745-4584) Vol. 6 No. 1 (2025): Al-Mikraj, Jurnal Studi Islam dan Humaniora
Publisher : Pascasarjana Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/almikraj.v6i1.7744

Abstract

The feminist movement aims to liberate women from oppression and injustice caused by male domination. The goal is to create fairer equality for women. According to the feminist movement, gender differences are the result of social and cultural construction, which often places women in a weaker and marginalized position compared to men. The movement also drew attention to feminist epistemology, which examines how knowledge and worldviews can be influenced by gender perspectives. The feminist movement sees modern epistemology as often tending to favor views from a male perspective.