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PENGEMBANGAN PEMASARAN ONLINE KERAJINAN ANYAMAN BAMBU ANTIROGO JEMBER MELALUI MEDIA INTERNET Lesmana, I Putu Dody; Widiawan, Beni; Hartadi, Didit Rahmat
Jurnal Bakti Masyarakat Indonesia Vol 1, No 1 (2018): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (795.281 KB) | DOI: 10.24912/jbmi.v1i1.1873

Abstract

Marketing is the key to success in maintaining business continuity and competing with competitors of similar products. Jaya Makmur handicraft industry, Antirogo Village, Jember is a small to medium scale labor intensive industry that produces various forms of woven bamboo. Marketing of these industrial products is still limited in the surrounding Jember region and is traditionally marketed through shops and word-of-mouth. The application of science and technology in the implementation of community service can provide solutions to problems of expanding marketing networks through the creation of e-commerce website. Online promotion strategies carried out combined SEO, SEM, and SMO techniques. The results of page-rank measurements obtained from statscorp.com displays the SEO value of the kampungbambu.com webpage as 72%, which shows that the marketing partner's web page can be easily found by internet users through search enginesABSTRAK: Pemasaran merupakan kunci utama keberhasilan dalam mempertahan keberlangsungan usaha dan bersaing dengan kompetitor produk sejenis. Industri kerajinan Jaya Makmur, Desa Antirogo, Jember merupakan industri padat karya skala kecil menengah dengan produk berbagai bentuk anyaman bambu. Pemasaran produk industri ini masih terbatas di wilayah Jember sekitarnya dan dipasarkan secara tradisional melalui toko dan mulut-ke-mulut. Melalui penerapan iptek pada pelaksanaan pengabdian masyarakat dapat memberikan solusi permasalahan dalam perluasan jaringan pemasaran melalui pembuatan web e-commerce. Strategi promosi online yang dilakukan mengkombinasikan teknik SEO, SEM, dan SMO. Hasil pengukuran page-rank yang didapat dari statscorp.com menunjukkan nilai SEO dari laman web kampungbambu.com sebesar 72% dimana hal ini menunjukkan laman web pemasaran mitra dapat mudah ditemukan oleh pengguna internet melalui mesin pencarian.
IoT for Agricultural Innovation: Enhancing Robusta Coffee Seedling Growth in Controlled Environments with Intelligent Air Quality Control System (IAQCS) Rosdiana, Eva; Ali, Fandyka Yufriza; Pristiwaningsih, Estin Roso; Purbaningtyas, Rani; Hartadi, Didit Rahmat; Utomo, Denny Trias
International Journal of Technology, Food and Agriculture Vol. 2 No. 1 (2025): February
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/tefa.v2i1.5752

Abstract

Advancements in Internet of Things (IoT) technology have revolutionized agriculture by enabling real-time monitoring and automated environmental control to optimize crop growth. This study focuses on evaluating the impact of IoT implementation on greenhouse environmental stability and the growth of Robusta Coffee Clone BP 308 seedlings, emphasizing plant height and leaf count as key parameters. The IoT system incorporates DHT11/DHT22 sensors for temperature and humidity monitoring, soil pH sensors, and an ESP8266 WiFi module for data transmission to an IoT platform. Additionally, Fuzzy Logic algorithms were employed to analyze the data and regulate environmental conditions such as temperature and humidity automatically. The experimental design compared IoT-based systems with conventional methods in a controlled greenhouse environment. Results demonstrated that the IoT system significantly enhanced environmental stability, maintaining an average temperature of 26.59°C and humidity of 86.46%, compared to conventional systems with greater fluctuations of 28.43°C and 82.69%. This stability positively impacted seedling growth, with IoT-treated plants achieving significantly higher heights and leaf counts at weeks 3, 6, and 9. By week 9, IoT-treated seedlings averaged a height of 24.00 cm with 11.73 leaves, outperforming non-IoT seedlings, which reached only 14.07 cm with 8.27 leaves. These findings highlight IoT's potential to create optimal growth conditions, reduce environmental stress, and enhance photosynthetic efficiency. Furthermore, IoT's precision in managing resources supports sustainable agriculture, making it an essential tool for improving productivity and competitiveness, especially in coffee cultivation, a key commodity in Indonesia.