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All Journal Jurnal Pendidikan Teknologi dan Kejuruan Jurnal Ilmiah Dinamika Sosial
Mujiati, Desy Wahyuningrum
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Education Engineering Social Sciences

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A need analysis for development of online advertising e-booklet on entrepreneurship education Mujiati, Desy Wahyuningrum; Muslim, Suyitno; Febriana, Rina
Jurnal Pendidikan Teknologi Kejuruan Vol 3 No 4 (2020): Regular Issue
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jptk.v3i4.8723

Abstract

This research aims to describe the results of the needs analysis for the development of online marketing e-booklet learning media in entrepreneurship subjects. In this research, the needs analysis refers to: (1) The great opportunity to become an entrepreneur in the Food & Beverage (F&B) Study Program because of the presence of online sales application technologies such as Gofood, Grabfood, and the Open PO sales system; (2) The problem of theoretical learning entrepreneurship; (3) Media needed in online marketing practices. This research uses survey, observation, interview and literature study methods in collecting data. The results of a survey conducted on alumni of SMK Tata Catering, namely 96% stated that attractive product images could attract consumers; 94% agree that making attractive drawings is part of entrepreneurship lessons. The results of the book literature study used marketing material is theoretical. The results of observations on students of class XI Catering and interviewing entrepreneurship teachers at SMK 1 Tambun Selatan found that: 1) Teachers still teach Offline marketing methods; 2) There is no interactive learning media to make online advertising on product marketing in entrepreneurship subjects. The results of this study concluded that students need interactive learning media in learning activities. Thus, this research is used in developing online advertising marketing e-booklet media on entrepreneurial subjects.
INSTAGRAM: INTEGRATED MARKETING COMMUNICATION (IMC) SEBAGAI STRATEGI PENJUALAN BAGI MAKE UP ARTIS (MUA) Mujiati, Desy Wahyuningrum; Wibawa, Basuki; Sylvia, Cici; Purnamadani, Tri Helpy
Jurnal Ilmiah Dinamika Sosial Vol 4 No 2 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38043/jids.v4i2.2418

Abstract

Meningkatnya jumlah MUA di Indonesia yang menggunakan Instagram sebagai media promosi, namun nyatanya masih banyak MUA yang tidak mengerti cara pemasaran di Instagram yang mengakibatkan penjualan jasa di bidang make up sepi pelanggan. Kontribusi penelitian ini untuk meningkatkan kewirausahaan melalui sektor jasa di bidang kecantikan. Penelitan ini bertujuan menghasilkan toolkit berupa informasi strategi penggunaan Instagram sebagai media dalam komunikasi pemasaran bagi pekerjaan makeup artist yang diharapkan mampu meningkatkan penjualan jasa di bidang makeup. Menggunakan konsep IMC sebagai integrasi dari kemampuan dasar MUA (offline) dan online di Instagram. Metode penelitian kualitatif dengan pendekatan fenomenologi menggunakan paradigma konstruktivisme, dimana observasi Instagram dilakukan terhadap 20 MUA influencer di Indonesia yang telah ditetapkan kriterianya. Hasil penelitian ini bahwa strategi IMC yang bisa diterapkan pada instagram bagi MUA yaitu: (1) Upgrade skill Makeup; (2) Upgrade produk makeup; (3) Ciptakan engagement dengan audience; (4) Kualitas foto yang bagus; (5) Video sebagai pembuktian kekuatan makeup; (6) Penggunaan softlens mempengaruhi hasil makeup; (7) Kekuatan #Hastags pada Instagram; (8) Waktu dan konsistensi posting
Co-Authors Basuki Wibawa Muhammad Yusron Maulana El-Yunusi Muslim, Suyitno Purnamadani, Tri Helpy Sylvia, Cici