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PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK IMMUNOMODULATOR (PENELITIAN DI WILAYAH DKI JAKARTA) Maulina, Novia; Sampurno, Sampurno; Andayani, Nurita; Laksmitawati, Dian Ratih
Jurnal Farmasi Indonesia Vol 11, No 2 (2019)
Publisher : Jurnal Farmasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35617/jfi.v11i2.670

Abstract

Top Brand Index data during 2012-2018 shows a stagnant and prone to declining growth percentage for certain immunomodulatory products. Toovercome this problem, producers tried to promote their products vigorously and to apply the right marketing strategy of the electronic word of mouth (e-WOM). Moreover, strengthening brand image on purchasing decision could be an alternative way to increase the market share of immunomodulatory producer companies. Hence, this study aimed (1) to determine the effect of e-WOM toward the decision to purchase immunomodulator products (research conducted in the DKI Jakarta area) as well as (2) the brand image to the same matter, then (3) to investigate further to what extent e-WOM as a marketing strategy influence the brand image of the marketed product. This study used a survey method and questionnaires has been distributed to 384 respondents in DKI Jakarta area. The obtained data were then analysed using Structural Equation Modeling (SEM)-PLS (Partial Least Square) by means of SmartPLS software. The results showed that (1) e-WOM affects significantly toward the decision to purchase immunomodulatory products and so does (2) the brand image. Then, (3) e-WOM proved to have a significant effect on the brand image of immunomodulatory products.
PENINGKATAN TOLERANSI BERAGAMA DI TAMAN KANAK KANAK ASSYAFI’IYAH LAMONGAN Dhani - Wijaya; Novia - Maulina; Muhammad Husnul Wafa
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 28, No 1 (2022): JANUARI-MARET
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v28i1.24277

Abstract

Toleransi merupakan salah satu sikap dalam penerapan moderasi beragama ditengah masyarakat heterogen yang berbeda agama. Pemahaman akan pentingnya toleransi beragama di taman kanak kanak diperlukan agar tercipta lingkungan pendidikan yang mendukung perkembangan psikososial anak usia dini yang menghargai, menghormati dan menerima adanya perbedaan agama di Indonesia. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemahaman mengenai toleransi beragama di Taman Kanak Kanak Assyafi’iyah Lamongan. Kegiatan dilakukan pada minggu ketiga Bulan Januari 2021 di Taman Kanak Kanak Assyafi’iyah Lamongan dengan metode sosialisasi. Sosialisasi toleransi beragama dilaksanakan melalui presentasi oleh pelaksana kegiatan  dan dilanjutkan dengan diskusi dua arah bersama para guru di Taman Kanak Kanak Assyafi’iyah Lamongan. Kegiatan juga disertai dengan penyerahan media peraga ajar yang dapat menunjang para guru dalam menanamkan nilai toleransi beragama kepada siswa didik. Hasil kegiatan berupa peningkatan pemahaman mengenai pentingnya toleransi beragama di Taman Kanak Kanak Assyafi’iyah Lamongan. Dengan toleransi beragama, akan tercipta kerukunan yang antar pemeluk agama yang berbeda.
Pengaruh Pemberian Enhancer Mentol Terhadap Karakteristik Sediaan Natrium Diklofenak Dalam Basis Gel Carbomer Novia Maulina
FARMASIS: Jurnal Sains Farmasi Vol 2 No 2 (2021): Farmasis : Jurnal Sains Farmasi
Publisher : Program Studi Farmasi Fakultas Sains Kesehatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/farmasis.v2i2.4694

Abstract

Pendahuluan: Sodium diklofenak merupakan obat golongan NSAID non selektif, yang memiliki koefisien partisi sebesar 13,4, sehingga penetrasinya melewati stratum korneum kurang optimal. Untuk itu diperlukan suatu bahan yang dapat membantu meningkatkan penetrasi bahan obat ke dalam kulit yaitu enhancer. Tujuan: Penelitian ini bertujuan untuk melihat pengaruh penambahan mentol sebagai enhancer dengan kadar 0,5%, 0,75%, dan 1,0% terhadap karakteristik sediaan (meliputi organoleptis, pH dan viskositas sediaan). Metode: Uji sediaan pada penelitian ini dilakukan secara visual untuk penentuan menguji organoleptis, uji pH menggunakan pH meter dan uji viskositas menggunakan viscometer Cup and Bob VT-04. Hasil: Penambahan mentol 0,5%, 0,75% dan 1% menghasilkan sediaan gel setengah padat yang berwarna putih dan berbau spesifik mentol, tetapi tidak berpengaruh pada pH sediaan. Penambahan mentol 0,5% tidak berpengaruh terhadap viskositas sedian, tetapi penambahan mentol 0,75% dan 1% dapat menurunkan viskositas sediaan dibandingkan penambahan mentol 0% dan peningkatan mentol 0,75% menjadi 1% tidak menyebabkan perubahan viskositas sediaan. Kesimpulan: Formula I, II, dan III dapat diterima dalam sediaan gel, karena semua formula telah memenuhi syarat sediaan gel.
Pengaruh Label Halal MUI dan Braand Image terhadap Keputusan Pembelian Produk Suplemen Kesehatan oleh Masyarakat Muslim di Kota Malang Novia Maulina; Fathia Faza Rahmadanita; Nabila Asha Rahmita; Yuan Tamara
Journal of Islamic Pharmacy Vol 7, No 1 (2022): J. Islamic Pharm.
Publisher : Universitas Islam Negeri Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/jip.v7i1.15630

Abstract

ABSTRACT  In Indonesia, there are various kinds of health supplement products that have obtained a distribution permit number by the Food and Drug Supervisory Agency of the Republic of Indonesia (Badan POM RI), both those that do not have halal certification and those that are already certified halal. Halal labels will become important information and become an attraction to the public, so that it will affect the decision to buy health supplement products. Besides to halal labels, brand image or brand image also plays an important role in product marketing to the public. So, in this study, the influence of the MUI halal label and brand image on the decision to buy health supplement products by the Muslim community, especially in the city of Malang, will be examined. The sampling technique in this study was using non-probability sampling with incidental sampling in the Muslim community of the city of Malang who entered the inclusion criteria. The results of this study found that the MUI halal logo, brand image, as well as the MUI halal logo and brand image had a significant positive influence on purchasing decisions for halal supplement products. Keywords: MUI halal label; brand image; health supplements; Malang city ABSTRAK  Indonesia terdapat berbagai macam produk suplemen kesehatan yang sudah mendapatkan nomor izin edar oleh Badan Pengawas Obat dan Makanan Republik Indonesia (Badan POM RI), baik yang belum memiliki sertifikasi halal maupun yang sudah tersertifikasi halal. Label halal akan menjadi informasi penting dan menjadi daya tarik kepada para masyarakat, sehingga akan berpengaruh pada keputusan pembelian produk suplemen kesehatan. Selain label halal, brand image atau citra merek juga berperan penting dalam pemasaran produk kepada masyarakat. Oleh karena itu dalam penelitian ini akan dikaji pengaruh label halal MUI dan Brand Image terhadap keputusan pembelian produk suplemen kesehatan oleh masyarakat muslim terutama di Kota Malang. Teknik pengambilan sampel pada penelitian ini dengan menggunakan nonprobability sampling dengan sampling incidental pada masyarakat muslim kota malang yang masuk kriteria inklusi. Hasil penelitian ini didapatkan bahwa logo halal MUI, brand image, serta logo halal MUI dan brand image memiliki pengaruh positif yang signifikan terhadap keputusan pembelian produk suplemen halal. Kata Kunci: label halal MUI; brand image; suplemen kesehatan; kota malang 
SOSIALISASI DAN EDUKASI DAGUSIBU PADA KELOMPOK IBU RUMAH TANGGA DI KECAMATAN DAU Novia Maulina; Abdul Hakim; Fitriyani Fitriyani; Burhan Ma'arif
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 1 (2023): Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Volume 4, No 1 Maret 2023
Publisher : LP3M STKIP MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i1.1056

Abstract

Health promotion is the process by which a community makes efforts to improve its ability to optimize the factors that affect health. In addition to positive impacts, advances in science and technology in the pharmaceutical industry also have negative impacts, one of which is obtaining, using, storing, and disposing of drugs in the wrong way. “Dapatkan, Gunakan, Simpan, Buang” (DAGUSIBU) is a Drug Awareness Family Movement initiated by the Indonesian Pharmacists Association (IAI) in an effort to provide public understanding and awareness of the correct use of drugs. This community service was carried out with the aim of socializing and educating the housewives' community group in Dau sub-district, Malang Regency, about DAGUSIBU. The method used is quantitative with a quasi-experimental design with a one-group pretest and posttest with active and participatory learning methods through door-to-door socialization activities with media leaflets. The results show that most respondents are aged 31–35 years (23.8%), and the distribution of DAGUSIBU drug knowledge among respondents has increased by 66.6% after socialization and education activities.
Profil Perawatan Sendiri (Self-care) dan Swamedikasi (Self-medication) pada Madrasah Aliyah Berasrama di Aceh Besar selama Masa Pandemi COVID-19 Abdul Hakim; Novia Maulina; Hajar Sugihantoro; Humaira Ramzi
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 13, No 1
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.71639

Abstract

The COVID-19 pandemic has brought many changes to society, especially in carrying out daily activities. One of the changes is an increase in self-care and self-medication as an effort to survive during the COVID-19 pandemic. This research was conducted at Madrasah Aliyah (MA) Ruhul Islam Anak Nation Aceh Besar. The school is a boarding school that conducts offline learning activities during the COVID-19 pandemic. The purpose of this study was to find out the description of self-care and self-medication during the COVID-19 pandemic at MA Ruhul Islam Anak Bangsa Aceh Besar. The research method uses descriptive research methods. Data was collected by filling out the questionnaire directly using a sample of 90 respondents. The results showed that the self-care profile showed that respondents who always made efforts to prevent COVID-19 were 21.9% and respondents who always maintained their well-being were 34.4%. In the self-medication profile, data showed that when self-medication, most of the respondents used synthetic drugs (69.5%), most of the respondents received information about self-medication from their parents (57.3%), the purpose of doing self-medication was mostly to increase endurance (45.1%), when doing self-medication, there are respondents who experience side effects, and the most are dizziness (29.1%) and 56.5% of respondents will immediately stop treatment if there are side effects, The most obstacles experienced by respondents in carrying out self-medication was that respondents did not know what medicine to use (40.2%). Based on these results, it can be concluded that it is necessary to increase the prevention of COVID-19 and provide education in conducting self-medication during the COVID-19 pandemic at the Supreme Court of Ruhul Islam Anak Bangsa Aceh Besar. 
FORMULASI DAN KARAKTERISASI NANOEMULSI EKSTRAK ETANOL 70% DAUN SEMANGGI (Marsilea crenata C. Presl.) : FORMULATION AND CHARACTERIZATION OF 70% ETHANOL EXTRACT NANOEMULSION OF SEMANGGI (Marsilea crenata C. Presl.) LEAVES Burhan Ma'arif; Rani Azzahara; Fahrul Rizki; Arief Suryadinata; Abdul Wafi; Novia Maulina; Hajar Sugihantoro
Medical Sains : Jurnal Ilmiah Kefarmasian Vol 8 No 2 (2023)
Publisher : Sekolah Tinggi Farmasi Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37874/ms.v8i2.731

Abstract

Marsilea crenata C. Presl. mengandung fitoestrogen yang memiliki struktur atau fungsi seperti estrogen, sehingga berpotensi untuk digunakan sebagai neuroprotektor pada kondisi defisiensi estrogen. Namun, ada masalah yang mungkin timbul dari obat-obatan yang berasal dari bahan alam, salah satunya adalah kelarutan dan permeabilitas yang buruk. Penelitian ini bertujuan untuk memanfaatkan M. crenata dalam formulasi nanoemulsi sehingga dapat menjaga stabilitasnya. M. crenata diformulasikan menjadi dua formula kemudian dilakukan karakterisasi. Hasil karakterisasi menunjukkan bahwa kedua formula nanoemulsi memenuhi parameter yang meliputi nilai ukuran partikel, indeks polidispersitas, persen transmitan, sifat organoleptik, tipe nanoemulsi, dan pH. Hasil uji stabilitas menunjukkan adanya perubahan organoleptik pada formula B4 (75 ppm) dan B5 (100 ppm) serta terjadi penurunan pH pada semua formula. Formula nanoemulsi terbaik diperoleh dari formula A4 (75 ppm) yang ditandai dengan hasil karakterisasi yang memenuhi parameter sediaan nanoemulsi yang baik. Kata kunci : M.crenata, nanoemulsi, formulasi, karakterisasi.
PENGARUH EDUKASI PODCAST TERHADAP PENGETAHUAN DAN SIKAP REMAJA MUSLIM TENTANG SKINCARE HALAL DI KOTA MALANG: EFFECT OF PODCAST EDUCATION ON MUSLIM TEENAGER'S KNOWLEDGE AND ATTITUDES ABOUT HALAL SKINCARE IN MALANG Novia Maulina; Hurriyatul Zulfa; Mohammad Alfin Sammah; Cindy Natasya
Medical Sains : Jurnal Ilmiah Kefarmasian Vol 8 No 3 (2023)
Publisher : Sekolah Tinggi Farmasi Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37874/ms.v8i3.610

Abstract

Indonesia merupakan negara dengan penduduk mayoritas muslim, maka seyogyanya masyarakat lebih memperhatikan kehalalan produk yang dikonsumsi dan digunakan. Salah satu produk yang wajib memiliki sertifikasi halal adalah skincare yang telah banyak digunakan masyarakat terutama dikalangan remaja. Namun kesadaran masyarakat muslim dalam memperhatikan kehalalan produk skincare masih rendah, sehingga diperlukan edukasi tentang skincare halal melalui media yang bisa meningkatkan pengetahuan dan sikap penggunaan skincare halal. Salah satu media yang efektif untuk menyampaikan informasi adalah podcast karena menarik dan dapat diakses secara mudah. Tujuan penelitian ini adalah untuk mengetahui pengaruh edukasi melalui media podcast terhadap peningkatan pengetahuan dan sikap dalam penggunaan skincare halal pada remaja muslim di Kota Malang. Jenis penelitian ini merupakan penelitian eksperimental dengan pengambilan data secara purposive sampling. Penelitian dilakukan secara online melalui pemberian video podcast dan kuesioner yang melibatkan 100 responden remaja yang berdomisili di Kota Malang. Dilakukan uji normalitas untuk mengetahui data yang diperoleh terdistribusi normal atau tidak. Hasil uji normalitas menunjukkan data sikap terdistribusi normal, sedangkan data pengetahuan tidak terdistribusi normal. Data pengetahuan yang berdistribusi normal kemudian diuji lagi menggunakan uji  paired sample t-test dengan hasil nilai signifikasi kurang dari 0,05. Sedangkan data pengetahuan karena tidak berdistribusi normal maka digunakan uji Wilcoxon dengan hasil nilai signifikasi kurang dari 0,05. Sehingga dinyatakan pemberian edukasi melalui podcast dapat meningkatkan pengetahuan dan sikap responden. Kesimpulan penelitian menunjukkan pemberian edukasi melalui media podcast dapat meningkatkan pengetahuan dan sikap penggunaan skincare halal   pada remaja muslim di Kota Malang. Kata kunci: skincare; podcast; halal; remaja; Kota Malang
Standardization of Semanggi (Marsilea crenata C. Presl.) Leaves from Benowo District, Surabaya for Standardized Herbal Raw Material Burhan Ma'arif; Almay Abidzar Elpasha; Arief Suryadinata; Tanaya Jati Dharma Dewi; Novia Maulina; Mangestuti Agil
FITOFARMAKA: JURNAL ILMIAH FARMASI Vol 13, No 1 (2023): FITOFARMAKA: Jurnal Ilmiah Farmasi
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jf.v13i1.7459

Abstract

Semanggi (Marsilea crenata C. Presl.) is a unique plant that grows in East Java, Indonesia. Its leaves are widely used as ingredients for traditional food. Semanggi leaves contain phytoestrogen compounds that can be used for their antineuroinflammatory, antiosteoporosis, and antioxidant properties. This effect is believed to be caused by kaempferol as an active marker. This study aims to determine the specific and non-specific parameters of semanggi leaves from Benowo District of Surabaya. The standardization results for specific parameters revealed the macroscopic characteristics of the leaves in radius ± 2 cm, pale green to yellowish-green color, smooth surface, obdeltoid shape, and four leaves. The microscopic features are stomata on the epidermis, crystal sand calcium oxalate, bone leaves with vascular bundle, and no space between the epidermis. The organoleptic characteristics are yellowish-green color, tasteless, astringent smell. The physicochemical of water-soluble content result was 7.4566 ± 0.1173% and soluble ethanol was 7.7466 ± 0.4083%. The phytochemical positive test results for the identification of alkaloids, flavonoids, and terpenoids. Based on UHPLC-HRMS analysis, semanggi leaves contain 0,41% kaempferol with a retention time of 6.88 ± 0.2 minute. The results for non-specific parameters indicated that the content of total ash, acid-insoluble ash, moisture, and drying shrinkage content was 0.8136 ± 0.0171%; 7.9700 ± 0.1044%; 6.2547 ± 0.2864%; and 9.0936 ± 0.1305% respectively. The results indicate that the semanggi leaves sample have been assessed and found to meet the established standards.
SOSIALISASI DAN EDUKASI DAGUSIBU PADA KELOMPOK IBU RUMAH TANGGA DI KECAMATAN DAU Novia Maulina; Abdul Hakim; Fitriyani Fitriyani; Burhan Ma'arif
Jurnal Pengabdian Pendidikan Masyarakat (JPPM) Vol 4 No 1 (2023): Jurnal Pengabdian Pendidikan Masyarakat (JPPM)
Publisher : LPPM UNIVERSITAS MUHAMMADIYAH MUARA BUNGO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52060/jppm.v4i1.1056

Abstract

Health promotion is the process by which a community makes efforts to improve its ability to optimize the factors that affect health. In addition to positive impacts, advances in science and technology in the pharmaceutical industry also have negative impacts, one of which is obtaining, using, storing, and disposing of drugs in the wrong way. “Dapatkan, Gunakan, Simpan, Buang” (DAGUSIBU) is a Drug Awareness Family Movement initiated by the Indonesian Pharmacists Association (IAI) in an effort to provide public understanding and awareness of the correct use of drugs. This community service was carried out with the aim of socializing and educating the housewives' community group in Dau sub-district, Malang Regency, about DAGUSIBU. The method used is quantitative with a quasi-experimental design with a one-group pretest and posttest with active and participatory learning methods through door-to-door socialization activities with media leaflets. The results show that most respondents are aged 31–35 years (23.8%), and the distribution of DAGUSIBU drug knowledge among respondents has increased by 66.6% after socialization and education activities.