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Fadli, Mochammad Faisal
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COVER INTEGRA VOL 15 NOMOR 1 2025 Fadli, Mochammad Faisal
Jurnal Ekonomi Integra Vol 15, No 1 (2025): Vol 15, No 1 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i1.390

Abstract

ANALISIS PROMOSI DALAM MENINGKATKAN PENJUALAN PADA BENGKEL GLOBAL MOTOR SERVICE Fadli, Mochammad Faisal; Steven, Steven
Jurnal Ekonomi Integra Vol 15, No 1 (2025): Vol 15, No 1 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i1.387

Abstract

This study is entitled "Analysis of Promotions in Increasing Sales Turnover at Global Motor Service Workshops" with the problem "How Promotions Can Increase Sales Turnover at Global Motor Service Workshops."The variable in this research is a single variable, namely the promotion mix, with indicators: sales promotion, advertising, personal selling, direct marketing, and publicizing or public relations. The method used in this research is the descriptive-analytic method, namely a method that reveals the actual situation at the time the research was carried out based on facts, data collected, compiled, explained and then analyzed.The results of the promotion carried out through advertising are more attractive compared to other workshops. The methods used for sales promotion include relatively cheap spare parts prices, issuing and distributing lots of stickers and calendars. In this personal selling the promotions carried out are through mechanics or mechanics, namely when consumers come to repair their damaged vehicles. In direct marketing, promotions carried out include always providing original spare parts and spare parts are always available, and promotions carried out in public relations include always taking part in activities. charity, is always seen in every sporting activity of the community youth organization
PENGARUH INVESTASI, TENAGA KERJA, DAN TINGKAT KONSUMSI TERHADAP PERTUMBUHAN EKONOMI DI KOTA PONTIANAK TAHUN 2018 - 2023 Steven, Steven; Fadli, Mochammad Faisal; Lim, Albert Theriono
Jurnal Ekonomi Integra Vol 15, No 2 (2025): Vol 15, No 2 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i2.405

Abstract

This study aims to determine whether or not there is an influence of investment, labor, and consumption levels on economic growth. This study uses a quantitative research type. The results of the study indicate that simultaneously the variables of investment, labor, and consumption levels affect economic growth. While partially, the variables of investment, labor, and consumption levels affect economic growth. From the regression results, the R-Squared (R2) value is 0.410. This means that the independent variables are able to explain the variation in economic growth in Pontianak City 41.00% while 59.00% is influenced by variables other than the variables in this study.
Volume 15 Nomor 2 Juni 2025 Fadli, Mochammad Faisal
Jurnal Ekonomi Integra Vol 15, No 2 (2025): Vol 15, No 2 (2025): Jurnal Ekonomi Integra
Publisher : STIE 'INDONESIA' Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51195/iga.v15i2.406

Abstract