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All Journal Titian: Jurnal Ilmu Humaniora Jurnal Ekonomi Dan Bisnis Coopetition : Jurnal Ilmiah Manajemen Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Eco-Iqtishodi : Jurnal Ilmiah Ekonomi dan Keuangan Syariah J-AKSI : JURNAL AKUNTANSI DAN SISTEM INFORMASI International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings Jurnal Bisnis Kompetitif Indonesia Accounting Research Journal Nomico IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
HERNITA, NITA
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Teman Sebaya Dan Lingkungan Keluarga Terhadap Pengambilan Keputusan Dalam Memilih Jurusan Hernita, Nita
Jurnal Ekonomi Syariah Vol 1 No 1 (2019): Jurnal Ilmiah Ekonomi dan Keuangan Syariah
Publisher : Program Studi Ekonomi Syariah Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/ecoiqtishodi.v1i1.36

Abstract

This weaver was conducted in the students of Management majoring in economics Faculty of Majalengka University. The purpose of this research is to identify: peers, family environment and decision making, as well as how much influence of peers, the family environment to decision making. The object of this research is peer variables, family environment and decision making. The research population is the university's management student at Majalengka in 2013 – 2016. This research sample amounted to 87 students majoring in management Faculty of Economics, Majalengka University. The study was designed as a descriptive study of verificative with a quantitative approach. Hypothesis testing using T test testing and F test. Its analysis tools use multiple Regeresi analyses. Based on a hypothesis test the results of peers and family environments were significant to partial decision-making. Likewise, simultaneous peer-to-peer testing, the family environment has a positive and significant effect on decision making.
TAXPAYER COMPLIANCE THROUGH KNOWLEDGE OF TAXATION AND E-COMMERCE TAX REGULATION POST COVID-19 Maulana Margribi, Robi; Hernita, Nita; Kusumadewi, R. Neny
Indonesia Accounting Research Journal Vol. 11 No. 3 (2024): Maret: Auditing, Finance, Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Covid-19 has had a real impact on business actors who use the digital world as a place to do business, namely e-commerce . There are many high-income companies, where the government issues regulations regarding e-commerce taxes , but it is not proportional to the amount of tax received by the government. This study aims to empirically prove the effect of tax knowledge and E-commerce tax regulations on taxpayer compliance in Majalengka Regency. This research is a quantitative research using primary data with data collection techniques using questionnaires that are measured using a Likert scale. The population of this research is individual taxpayers who do e-commerce business , totaling 78 people. The sampling technique in this study used purposive sampling with a total of 78 respondents. The data analysis technique used is multiple regression analysis technique with SPSS version 21. The research findings show that tax knowledge has no effect on taxpayer compliance at KP2KP Majalengka. E-commerce tax regulations have a positive and significant effect on taxpayer compliance. Limitations of research provide initial and descriptive analysis. Further analysis is needed to better identify causality and co-factors. Practical implications for research Knowledge of taxation and post-Covid-19 tax regulations is very sensitive to the needs of taxpayers. The originality of the research uses an original data set that produces new data that explains how the pandemic has affected the needs of taxpayers. It focuses on Majalengka Regency, West Java Province, an area that has been particularly hard hit by having a large number of taxpayer needs
Increasing Income of Micro, Small and Medium Enterprises through Managerial and Digital Marketing Aspect in West Java Hernita, Nita; Prihartini, Endah; Rahmayani, Melia Wida
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3189

Abstract

The economy of West Java is the highest supported by Micro, Small and Medium Enterprises (MSMEs). West Java has MSMEs engaged in the food sector. The Covid-19 pandemic condition has an impact on decreasing income. The income of UMKM will support by marketing and management aspects. Some MSMEs in the food sector are still unable to solve managerial problems, even if their products have not been marketed through online media. This research method is a survey research with a descriptive approach using narrative analysis tools. The population in this study was the food sector MSMEs in West Java, amounting to 2400 MSME partners selected through cluster random sampling technique. The results of the analysis show that the income of MSMEs in the food sector has decreased because it is support by managerial aspects which has a value of respondents of 1706 (important) and marketing aspects of 3005 (very important). The increase in income will balance with business digitization in the context of marketing and paying attention to managerial aspects.
Making Decisions About Purchases Based on Varying Consumer Behavior Concerning Product Quality Evaluations Rahmayani, Melia Wida; Hakim, Abdul; Hernita, Nita; Riyadi, Wulan
International Journal of Accounting & Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): JUNE EDITION INTERNATIONAL JOURNAL OF ACCOUNTING FINANCE IN ASIA PASIFIC
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.2953

Abstract

Purchasing is an activity that results in a strategic decision to own an item. To what extent do consumer behavior and product quality influence purchasing choices was the purpose of this research. This object of research is on UD. Putra TS Majalengka Jawa Barat. This technique of analyzing purchase decisions uses a bootstrapping resampling process to determine the hypothesis using SEM-PLS with a second-order approach. This research shows that the two most important factors in shaping consumer choices are consumer behavior and product quality. Described items in this paper tried to overcome the problems that arise in purchasing decisions by offering a conceptual framework to be followed in decisions. Apart from the 2 independent variables affecting the dependent variable Purchasing Decisions, there are additional elements to consider, such as Product Design and Consumer Needs.
Pengaruh Lingkungan Kerja Fisik Dan Budaya Kerja Terhadap Kinerja Karyawan Abdullah, Dudung; Hernita, Nita; Achmad Mahiri, Eli; Kurnadi, Engkun; Novita Dewi, Vivin
JURNAL AKUNTANSI DAN SISTEM INFORMASI Vol 5 No 1 (2024): Edisi Februari 2024
Publisher : Program Studi Akuntansi Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jaksi.v5i1.8628

Abstract

Kinerja karyawan menjadi salah satu hal yang penting dalam keberlanjutan sebuah Perusahaan.Perusahaan dinilai baik buruknya dari keberadaan kinerjanya. Penelitian ini bertujuan untukmenggambarkan Lingkungan kerja fisik, Budaya Kerja dan kinerja karyawan serta mengetahuidan menganalisis secara parsial dan simultan Lingkungan kerja fisik dan Budaya kerja terhadapkinerja karyawan PT Farrasindo Sugih Artha Majalengka. Pada penelitian ini menggunakanmetode penelitian penjelasan (explanatory research) dengan pendekatan kuantitatif. Sampel 98karyawan pada PT Farrasindo Sugih Artha Majalengka. Data dianalisis dengan menggunakananalisis regresi linier (regression linear analysis) yang dibantu dengan program komputer SPSSversi 26. Berdasarkan hasil analisis regresi linier berganda dapat disimpulkan bahwa variabelLingkungan kerja fisik dan Budaya Kerja memiliki pengaruh yang positif dan signifikan terhadapvariabel terikat Kinerja Karyawan. Hasil analisis diperoleh kesimpulan terdapat pengaruh yangsignifikan, variabel Lingkungan Kerja Fisik terhadap kinerja karyawan. Terdapat pengaruh yangsignifikan, variabel Budaya kerja terhadap kinerja karyawan. Terdapat pengaruh signifikan,variabel Lingkungan kerja Fisik dan Budaya kerja berpengaruh secara simultan terhadap variabelkinerja karyawan.
Company Performance Appraisal Analysis Using Balanced Scorecard At Madjatea Shopperba Fauzi, Haris; Hernita, Nita
Nomico Vol. 1 No. 6 (2024): Nomico - July
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/qg03n065

Abstract

The problem that occurred at MadjateaMajalengka Department Store was a decrease in sales which resulted in a decrease in store turnover and income. This decrease is an evaluation of the use of the Balance Scorecard performance measurement method that is being tried to be applied.This study aims to determine the performance analysis of MadjateaDepartment Stores using the Balance Scorecard method. The variables used are a financial perspective, customer perspective, internal business perspective and learning and growth perspective. This study uses primary data from questionnaires and secondary data from MadjateaToserba's financial reports. The method used in this study is a survey method with a descriptive and verification approach. The sampling technique used is saturated sampling technique with a total of MadjateaDepartment Store employee respondents. The analytical tool used in this study is the Balanced Scorecard method with 4 approaches.The results of this study indicate that the performance of Madjatea Department Stores using the Balanced Scorecard method found that the financial perspective is categorized as healthy, the customer perspective is categorized as unhealthy, the internal business perspective is categorized as unhealthy and the learning and growth perspective is categorized as unhealthy. So it is necessary to increase the 3 unhealthy aspects by using the Madjatea Department Store performance measurement through the balanced scorecard method.
Making Decisions About Purchases Based on Varying Consumer Behavior Concerning Product Quality Evaluations Rahmayani, Melia Wida; Hakim, Abdul; Hernita, Nita; Riyadi, Wulan
International Journal of Accounting and Finance in Asia Pasific (IJAFAP) Vol 7, No 2 (2024): June 2024
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijafap.v7i2.2953

Abstract

The purpose of this study was to determine how consumer behavior and product quality influence purchasing decisions. The subject of this research is UD Putra TS Majalengka West Java, which is a company engaged in fashion in Majalengka. The analysis technique uses a bootstrapping resampling process to determine the hypothesis using SEM-PLS using a second-order approach. The results of this study indicate that consumer behavior and product quality are the two most important factors in influencing consumer choice.  Customer behavior significantly influences the final purchase decision, with cultural influences being the most influential force. Culture includes values, norms, beliefs, and practices that influence individuals and groups. Factors such as product preferences, communication styles, decision-making processes, and customer expectations influence customer behavior. To maintain profitability and market share, manufacturers must consider factors such as product quality, features, and price. Belief in product excellence increases the likelihood of purchase and can increase sales volume by maintaining quality and innovating. Measuring consumer behavior, product quality, and purchasing decisions is expected to use different indicators to be able to compare research results.
Effect of Gross Profit Margin and Dividend Policy on Stock Price (Case Study of Food and Beverage Companies Listed on the IDX for the 2016-2021 Period) Nur, Latief Z.; Riyadi, Wulan; Hernita, Nita
Journal of International Conference Proceedings Vol 6, No 2 (2023): 2023 ICPM Bandung Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i2.2443

Abstract

In addition to rising demand for these products, an increasing number of financiers are eyeing the food and beverage business as a promising place to put their money. The value of the stock price is still the prima donna and the benchmark for them to determine the value of the investment they will take. The purpose of this research is to analyze the 2016-2021 performance of the IDX food and beverage sector in relation to gross profit margin and dividend. Forty food and beverage companies from the Indonesia Stock Exchange (IDX) were included in the study population. The sample used is company financial data. Using purposive sampling technique, 7 food and beverage companies with an observation period of 6 years (7x6=42) meet the criteria to be sampled in this study, so that a total sample of 42 financial data is obtained. which was sampled. Model feasibility and hypothesis testing, as well as the more traditional assumption test, are among the analytic methods employed. Based on the findings of this research, the Gross Profit Margin has no significant impact on stock prices for food and beverage businesses listed on the IDX during the 2016-2021 period, but the Dividend Policy has a positive and significant impact on stock prices during the same time period.
KUALITAS PRODUK DAN KEBUTUHAN MENCARI VARIASI TERHADAP PERALIHAN MEREK KOSMETIK LAIN BERALIH KE KOSMETIK WARDAH Abdullah, Dudung; Hernita, Nita; Herlina Jasunka, Fitri
JURNAL AKUNTANSI DAN SISTEM INFORMASI Vol 4 No 2 (2023): Edisi Juni 2023
Publisher : Program Studi Akuntansi Fakultas Ekonomika dan Bisnis Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jaksi.v4i2.5157

Abstract

Banyaknya pilihan merek kosmetik yang ditawarkan serta selera konsumen yang terus berubah, kemungkinan besar merek akan beralih dari satu merek ke merek lainnya. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh pencarian variasi dan kualitas produk terhadap perpindahan merek dari kosmetik lain ke kosmetik Wardah pada mahasiswa Universitas Majalengka yang menggunakan kosmetik Wardah secara parsial. Penelitian ini merupakan penelitian survey dengan menggunakan pendekatan deskriptif dan verifikatif. Populasi yang digunakan dalam penelitian ini adalah mahasiswi Universitas Majalengka yang menggunakan Kosmetik Wardah dengan jumlah sampel sebanyak 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah probability sampling dengan proportional random sampling. Teknik pengumpulan data dalam penelitian ini adalah kuesioner dengan menggunakan skala Likert. Pengujian instrumen penelitian ini menggunakan uji validitas dan reliabilitas. Analisis data dilakukan dengan menggunakan uji asumsi klasik, analisis regresi berganda, koefisien determinasi, pengujian hipotesis parsial. Hasil penelitian ini menunjukkan bahwa kualitas produk berada pada kategori baik, pencarian variasi dan pergantian merek berada pada kategori tinggi. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap perpindahan merek, dan pencarian variasi berpengaruh positif dan signifikan terhadap perpindahan merek.
Budaya Hedonic Shopping Motivation dan Sales Promotion terhadap Impulse Buying Pengguna E-Commerce Shopee Hernita, Nita; Istiono, Deni; Z Nur, Latief
Titian: Jurnal Ilmu Humaniora Vol. 6 No. 2 (2022): Desember 2022
Publisher : Fakultas Ilmu Budaya, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/titian.v6i2.21597

Abstract

Abstrak: Penelitian ini dilatarbelakangi oleh banyaknya Pengguna E-Commerce Shopee yang melakukan Impulse Buying yang disebabkan oleh Hedonic Shopping Motivation dan Sales Promotion yang diberikan oleh shopee sebagai bentuk penyelarasan budaya modern yang mengarah kepada gaya hidup hedon dalam pemasaran. Penelitian ini bertujuan untuk mengetahui pengaruh secara parsial atau simultan Motivasi Belanja Hedonis dan Promosi Penjualan terhadap Impulse Buying pada Pengguna E-Commerce Shopee. Metode yang digunakan dalam penelitian ini adalah metode survei dengan pendekatan deskriptif dan verifikatif. Populasi dalam penelitian ini adalah Mahasiswa Universitas Majalengka sebanyak 6.660 orang. Sampel dalam penelitian ini ditentukan dengan metode simple random sampling menggunakan rumus Slovin menjadi 155 Mahasiswa Universitas Majalengka. Jenis data yang digunakan adalah data primer yang diperoleh dari kuesioner dan hasil uji instrumen menyatakan bahwa semua item pernyataan valid dan reliabel. Alat analisis yang digunakan adalah analisis regresi linier berganda, analisis koefisien determinasi dan pengujian hipotesis untuk uji t dan uji F. Hasil penelitian menunjukkan bahwa secara parsial Motivasi Belanja Hedonik berpengaruh positif dan signifikan terhadap Impulse Buying, Promosi Penjualan berpengaruh positif dan signifikan terhadap Impulse Buying, sedangkan secara simultan Motivasi Belanja Hedonik dan Promosi Penjualan berpengaruh positif dan signifikan terhadap Impulse Buying. Kata Kunci: budaya; hedonic shopping motivation; sales promotion; impulse buying; e-commerce; shopee
Co-Authors Abdul Hakim Abdullah, Dudung Abubakar, Al Asri Achmad Mahiri, Eli Ahmad, Eva Fauziah Deti, Regina Dewi, Dea Febrianti Endah Prihartini FAUZI, HARIS Herlina Jasunka, Fitri Istiono, Deni Kurnadi, Engkun KUSUMADEWI, R. NENY Latief Zaenuddin Nur Maria Merry Marianti Maulana Margribi, Robi Mei Saputra, Muhammad Rezal Melia Wida Rahmayani Novita Dewi, Vivin RIYADI, WULAN RR. Ella Evrita Hestiandari wida, melia Z Nur, Latief