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All Journal Interaksi Online Jurnal Pengabdian Masyarakat (ABDIRA) JIPMukjt:Jurnal Ilmu Pendidikan Muhammadiyah Kramat Djati ASNAF Jurnal Pendidikan Tuntas
Khairani, Indah
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Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Mathematics Nursing Social Sciences Other

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Analisis Faktor-Faktor Pembentuk Keputusan Pembelian Konsumen Pada Merek Kosmetik Lokal (Pixy) di Semarang Khairani, Indah; Pradekso, Tandiyo
Interaksi Online Vol 7, No 4: Oktober 2019
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.211 KB)

Abstract

Doing product innovation and rebanding is one of the ways companies stay in the market. The high increase in the cosmetic industry cosmetic companies lead the company to be creative and keep ahead in the eyes of consumers. Pixy as one of the cosmetic brands rebranding and innovating products with the aim of making consumers more familiar with the Pixy brand. However, the rebranding that Pixy did did not have a good effect on the percentage of Top Brand Index data. On the contrary, Pixy actually experienced a decline in Top Brand Index data. So, the purpose of this research is to find out what factors can influence consumers in buying cosmetic products. Referring to the purpose of these objectives, researchers gathered various kinds of basic concepts about the factors that influence consumers in purchasing decisions and found 20 factors to be analyzed further. This research is a quantitative research with explorative type. This research was conducted on 100 respondents who knew the Pixy cosmetics brand and based in Semarang. The analysis used in this research is factor analysis with the results of data processing using IBM SPSS through several stages of data processing. Of the 20 factors that influence consumer purchasing decisions analyzed, five new factors are formed consisting of product quality factors, external factors, perception factors, material factors, brand ambassador factors, and word of mouth factors. The conclusion of this study is from the silence of new factors that formed, it was found that the product quality factor (component 1) was the most appropriate factor to summarize the 20 existing factors.
Strategi Pemasaran Toko Kasih Sayang Jaya Blok B dalam Mempertahankan Jumlah Pelanggan (Di Tinjau Dari Perspektif Ekonomi Islam) Khairani, Indah
ASNAF : Journal of Economic Welfare, Philantrophy, Zakat and Waqf Vol 3 No 2 (2024): Vol 3, No 2 (2024)
Publisher : Prodi Manajemen Zakat dan Wakaf, Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/asnaf.v3i2.8952

Abstract

Purpose – This research aims to find out 1) the marketing strategy of Toko Kasih Sayang Jaya Blok B in maintaining the number of customers from an Islamic economic perspective. 2) To find out the obstacles faced by the Kasih Sayang Jaya Blok B Store in maintaining the number of customers. Method – The research method used is a qualitative approach. This type of research is field research. Field research is research using informants or respondents through data collection instruments such as interviews, observation and documentation. Results – The research results show that it can be concluded that: Product Strategy, namely providing various types of hijabs, maintaining the best quality, and providing friendly service to consumers, Pricing strategy, namely in setting prices that have been considered according to quality, market conditions, not taking excessive profits and also provide discounts to consumers, Location Strategy, namely the location of the Kasih Sayang Jaya shop is in the center of Langsa city, but the shop is in an alley. Promotion, the compassion jaya store never launches advertising messages to influence the consumer audience. Kasih Sayang Jaya Store has succeeded in combining Islamic economic principles in its marketing strategy. A fair attitude, good personality, humble service, and orientation towards mutual prosperity are the basis for running a business in marketing, creating a positive relationship between the shop and its consumers. The Kasih Sayang Jaya Store faced problems during the surge in demand for Ramadan and Eid with difficulty in getting high quality stock. Challenges involve capital constraints, competition, and price.
PENGARUH TARI KREASI PADA PERKEMBANGAN MOTORIK KASAR PADA ANAK USIA 5- 6 TAHUN Qolbi, Ahsana Zaida; As Zahra Lubis, Sandrina; Khairani, Indah; Munadi, Khairani; Zahra Lubis, Hilda
Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati Vol 5 No 1 (2024): Jurnal Ilmu Pendidikan Muhammadiyah Kramat Jati
Publisher : Pimpinan Cabang Muhammadiyah Kramat Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55943/jipmukjt.v5i1.159

Abstract

Gross motor skills are abilities that are needed from toddler age as part of a child's growth and development. Gross motor skills are built from the time they are toddlers and will get better with age until adulthood. As time goes by, the benefits of gross motor skills for children are being able to control their body movements. Research using the library research method is research that uses methods to obtain information data by placing existing facilities in the library such as books, magazines, documents, records of historical stories or pure library research related to the research object
Peran Guru dalam Menerapkan Pembelajaran Sosial Emosional untuk Mewujudkan Sekolah yang Ramah dan Empatik Khairani, Indah
Jurnal Pendidikan Tuntas Vol. 3 No. 2 (2025): Edisi Juni 2025
Publisher : LPPI Yayasan Almahmudi bin Dahlan

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Abstract

Social Emotional Learning (SEL) has become an essential approach in modern education as it focuses on the development of students’ social and emotional competencies, such as self- awareness, empathy, and the ability to build positive relationships. This article aims to examine the strategic role of teachers in implementing SEL as an effort to create a friendly and empathetic school environment. Using a descriptive-qualitative approach, this article explores various strategies employed by teachers to integrate SEL into the learning process, the challenges they face, and its impact on school climate. The discussion reveals that teachers play a central role as facilitators, role models, and motivators in shaping a school culture that supports students’ character development. Consistent implementation of SEL contributes to reducing social conflicts, enhancing students’ emotional well-being, and creating an inclusive and supportive learning atmosphere. Therefore, teacher training, policy support, and collaboration among school members are key factors in the success of this program.
Pemanfaatan Kawat Bulu menjadi Kerajinan Tangan untuk Meningkatkan Kreativitas Siswa Hafizah, Hafizah; Rini Simamora, Indah Anda; Rahayu, Indah Dwi; Khairani, Indah; Khairunnisya, Khairunnisya; Gamiarsih, Antika; Sulvianti, Arifah; Sari, Atika Pratama; Amri, Elvianti; Yusri, Hilman; Astuti, Astuti; Noviardila, Iska
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.742

Abstract

This study aims to evaluate the effectiveness of the implementation of a contextual learning-based leadership project through handicraft activities with wire bristles as the main material at UPT SD Negeri 001 Salo. This project is designed to improve students' creativity, fine motor skills, and self-confidence through the Project Based Learning (PjBL) approach. This study uses a qualitative descriptive approach with a case study method, which aims to describe in depth the process and results of implementing the learning leadership project at UPT SD Negeri 001 Salo. The main focus of the study is on the use of wire bristles as a medium in learning Arts and Crafts. The results show that the project not only succeeded in achieving its main objectives, but also increased student participation, strengthened collaboration between teachers, and created a more active and enjoyable learning atmosphere. These findings reinforce the importance of contextual learning activities that directly involve students and provide space for exploration of creativity. Recommendations are directed at developing sustainable projects and increasing resource support and community participation.
Co-Authors Amri, Elvianti As Zahra Lubis, Sandrina Astuti - Gamiarsih, Antika Hafizah Hafizah Khairunnisya, Khairunnisya Munadi, Khairani Noviardila, Iska Qolbi, Ahsana Zaida Rahayu, Indah Dwi Rini Simamora, Indah Anda Sari, Atika Pratama Sulvianti, Arifah Tandiyo Pradekso Yusri, Hilman Zahra Lubis, Hilda