WIRED
Today’s Picks
Electric Dreams
Elon Musk Wants ‘Strong Influence’ Over the ‘Robot Army’ He’s Building
In a Tesla earnings call Wednesday, the world’s richest man pondered the future of his company’s Optimus robots—and his control over them.
Fallout
The Long Tail of the AWS Outage
Experts say outages like the one that Amazon experienced this week are almost inevitable given the complexity and scale of cloud technology—but the duration serves as a warning.
Tick Tock
New Report Finds Efforts to Slow Climate Change Are Working—Just Not Fast Enough
By virtually every key metric, efforts to fight climate change are going too slowly, according to findings by a coalition of climate groups. In some cases, things are moving in the wrong direction.
The Big Interview
The Big Interview
Zohran Mamdani, the Internet’s Mayor
Mere months ago, New York’s mayoral front-runner was polling right next to “Someone Else.” He spoke to WIRED about building a social media machine, Big Tech capitulation, and learning from Eric Adams.
Model Behavior
Forget SEO. Welcome to the World of Generative Engine Optimization
This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.
Backchannel
Can AI Avoid the Enshittification Trap?
Made in China
How ByteDance Made China’s Most Popular AI Chatbot
Cyberbullied
Spit On, Sworn At, and Undeterred: What It’s Like to Own a Cybertruck
“We were the targets.” WIRED spoke to seven Tesla Cybertruck owners about their most controversial purchase and why they’re proud to drive it.
Neural Viz
The Future of AI Isn't Just Slop
Soft Power
A Journey Into the Heart of Labubu
Generation iPad
WIRED Takes You Back to School
Young people entering classrooms this fall need a totally different tool set than the generations before them.
Take Off
The New Era of Work Travel
Beyond Wellness
Are We Healthy Yet?
Special Edition
How to Win a Fight
Special Edition
You're Not Ready
Author's Note
Confessions of a Viral AI Writer
Originally published September 2023: Despite my success with AI-generated stories, I'm not sure they are good for writers—or writing itself.
Free Fall
The Battle for the Soul of Buy Nothing
Trending Stories
TOP STORIES IN THE LAST 48 HOURS
Inside the Trump Adminstration's Bluesky Invasion
On Friday, after months of internal discussions, federal agencies began posting on the left-friendly social network. Within days, they dominated a list of the most-blocked accounts.
The Zipper Is Getting Its First Major Upgrade in 100 Years
By stripping away the fabric tape that’s held zippers together for a hundred years, Japanese clothing giant YKK is designing the future of seamless clothing.
What the Huge AWS Outage Reveals About the Internet
Amazon Web Services experienced DNS resolution issues on Monday morning, taking down wide swaths of the web—and highlighting a long-standing weakness in the internet's infrastructure.
Samsung’s Galaxy XR Mixed Reality Headset Undercuts Apple’s Vision Pro by $1,700
This Android XR-powered headset comes with Google’s Gemini assistant and once again asks you to step into virtual waters.
