Daniel Slotta
Research expert covering Greater China
Tablets - statistics & facts
Tablets have moved from “nice to have” gadgets to critical productivity infrastructure at home, at work, and in the classroom. The market is now entering a new growth phase powered by hybrid work, digital learning, and AI enabled use cases. Therefore, global tablet revenues are projected to maintain steady mid single digit growth as demand shifts from pure consumer entertainment toward higher value enterprise, education, and professional segments. At the same time, Apple continues to dominate the profit pool through its tightly integrated, premium ecosystem, while Samsung, Xiaomi, and Lenovo drive volume growth with broad Android portfolios and strong reach in Asia and emerging markets.
