Netflix in Europe - statistics & facts

Netflix is one of the most influential SVOD services and entertainment companies worldwide. Initially started as a DVD-by-mail rental service in 1997, the California-based business soon became a global leader in the world of online video streaming. In 2021, Netflix’s revenue reached a record 26.7 billion U.S. dollars, and while the United States remains the largest Netflix market globally in terms of subscriber numbers, the streaming giant also excels in Europe. The EMEA region is the most profitable Netflix region after North America, with many of the provider’s biggest markets located in Europe. Considering that Netflix is ramping up production and opening hubs across the continent, European viewer demand is unlikely to decline any time soon.
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Published by Julia Stoll, Dec 17, 2025

Key insights

  • Number of paid Netflix subscribers worldwide
  • ***m
  • Largest Netflix market based on subscriber numbers
  • EMEA

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Current statistics on this topic

Video Streaming

Number of Netflix subscribers in Europe in 2021, by country

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Penetration rate of Netflix worldwide 2022, by country

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Number of Netflix subscribers in Europe 2020-2026

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Netflix in Sweden
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Video streaming in Germany
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Subscription video-on-demand market worldwide
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Broadcaster video-on-demand in Europe
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