Key insights
- UK largest fine issued for violations of GDPR 2025
- British Airways 2020 fine of 22.05 million eur

Detailed statistics
UK largest fines issued for violations of GDPR 2025
- Number of complaints received by UK ICO
- 36,049

Detailed statistics
UK Information Commissioner’s Office (ICO) activity 2024
- UK share of internet users aware of of local privacy laws
- %

Detailed statistics
Awareness of local privacy laws among online users 2024, by country
Editor’s Picks
Editor’s Picks
Current statistics on this topic
Recommended statistics
Overview
8
- Importance of data privacy among adults worldwide 2023
- Common online safety features worldwide 2023
- Global distribution of breached accounts 2023, by region
- Awareness of local privacy laws among online users 2024, by country
- Global attitudes of internet users toward data localization 2024, by country
- Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2024
- UK largest fines issued for violations of GDPR 2025
- UK Information Commissioner’s Office (ICO) activity 2024
Overview
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Importance of data privacy among adults worldwide 2023

Importance of data privacy among adults worldwide 2023
Importance of data privacy among internet users worldwide as of May 2023, by country
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Common online safety features worldwide 2023

Common online safety features worldwide 2023
Most common online safety features worldwide as of August 2023
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Global distribution of breached accounts 2023, by region

Global distribution of breached accounts 2023, by region
Distribution of breached user accounts worldwide in 2025, by region
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Awareness of local privacy laws among online users 2024, by country

Awareness of local privacy laws among online users 2024, by country
Awareness of internet users worldwide of their country's privacy laws as of June 2024, by country
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Global attitudes of internet users toward data localization 2024, by country

Global attitudes of internet users toward data localization 2024, by country
Attitudes of internet users worldwide toward data localization as of June 2024, by country
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Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2024

Global internet users exercising Data Subject Access Request (DSAR) rights 2022-2024
Share of internet users worldwide who have exercised their rights to Data Subject Access Request (DSAR) from 2022 to 2024
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UK largest fines issued for violations of GDPR 2025

UK largest fines issued for violations of GDPR 2025
Largest fines issued for General Data Protection Regulation (GDPR) violations in the United Kingdom (UK) as of February 2025 (in million euros)
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UK Information Commissioner’s Office (ICO) activity 2024

UK Information Commissioner’s Office (ICO) activity 2024
United Kingdom's (UK) Information Commissioner’s Office (ICO) activity in 2024
User attitudes toward privacy and awareness
10
- Online privacy attitudes in the UK Q3 2024
- UK internet users who think that being online is beneficial rather than risky 2024
- UK: personal data sharing in return for online services 2023
- UK: personal data gathering awareness change among users 2023
- UK: personal data tracking attitudes among users 2023
- UK: personal data gathering awareness raise motivations among users 2023
- Attitudes towards the internet in the UK 2025
- UK internet users who are able to identify scam e-mails 2024, by age
- UK adults needing help with online matters 2023, by type of activity
- Negative online experiences among UK internet users 2023
User attitudes toward privacy and awareness
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Online privacy attitudes in the UK Q3 2024

Online privacy attitudes in the UK Q3 2024
Attitudes and actions of online users in the United Kingdom (UK) regarding online privacy as of 3rd quarter 2024
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UK internet users who think that being online is beneficial rather than risky 2024

UK internet users who think that being online is beneficial rather than risky 2024
Share of internet users in the United Kingdom (UK) stating that being online has more benefits than risks as of November 2024
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UK: personal data sharing in return for online services 2023

UK: personal data sharing in return for online services 2023
Share of users in the United Kingdom (UK) willing to give away personal information in return for online services as of February 2023
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UK: personal data gathering awareness change among users 2023

UK: personal data gathering awareness change among users 2023
Increase in user awareness of personal information collection by companies in the United Kingdom (UK) as of February 2023
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UK: personal data tracking attitudes among users 2023

UK: personal data tracking attitudes among users 2023
User attitudes toward personal information tracking in the United Kingdom (UK) as of February 2023
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UK: personal data gathering awareness raise motivations among users 2023

UK: personal data gathering awareness raise motivations among users 2023
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023
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Attitudes towards the internet in the UK 2025

Attitudes towards the internet in the UK 2025
Attitudes towards the internet in the UK as of September 2025
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UK internet users who are able to identify scam e-mails 2024, by age

UK internet users who are able to identify scam e-mails 2024, by age
Share of internet users in the United Kingdom (UK) who are able to identify scam e-mails as of November 2024, by age group
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UK adults needing help with online matters 2023, by type of activity

UK adults needing help with online matters 2023, by type of activity
Share of adults in the United Kingdom (UK) asking for help with online matters 2023, by type of activity
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Negative online experiences among UK internet users 2023

Negative online experiences among UK internet users 2023
Share of internet users in the United Kingdom (UK) having encountered negative online experiences in 2023
User actions toward online data protection
5
- Virtual private network usage frequency in United Kingdom (UK) 2023
- Share of online time spent using VPN in United Kingdom (UK) 2023
- United Kingdom: frequency of using fake personal information 2023
- Frequency of dismissing cookies in United Kingdom (UK) 2023
- Wiping personal information from an old device UK adults 2024
User actions toward online data protection
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Virtual private network usage frequency in United Kingdom (UK) 2023

Virtual private network usage frequency in United Kingdom (UK) 2023
Frequency of virtual private network (VPN) usage in the United Kingdom (UK) as of February 2023
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Share of online time spent using VPN in United Kingdom (UK) 2023

Share of online time spent using VPN in United Kingdom (UK) 2023
Share of online time spent using a virtual private network (VPN) in the United Kingdom (UK) as of February 2023
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United Kingdom: frequency of using fake personal information 2023

United Kingdom: frequency of using fake personal information 2023
Frequency of using fake personal information online in the United Kingdom (UK) as of February 2023
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Frequency of dismissing cookies in United Kingdom (UK) 2023

Frequency of dismissing cookies in United Kingdom (UK) 2023
Frequency of rejecting cookies on websites in the United Kingdom (UK) as of February 2023
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Wiping personal information from an old device UK adults 2024

Wiping personal information from an old device UK adults 2024
Share of adults in the United Kingdom (UK) wiping personal data from an old device as of December 2024
Privacy actions by user demographic
10
- Virtual private network usage frequency in United Kingdom (UK) 2023, by gender
- Virtual private network usage frequency in United Kingdom (UK) 2023, by age
- Private browsing frequency in United Kingdom (UK) 2023, by gender
- Private browsing frequency in United Kingdom (UK) 2023, by age
- Browsing history cleaning frequency in United Kingdom (UK) 2023, by gender
- Browsing history cleaning frequency in United Kingdom (UK) 2023, by age
- UK: personal data gathering awareness raise motivations among users 2023, by gender
- UK: personal data gathering awareness raise motivations among users 2023, by age
- Wiping personal information from an old device UK adults 2024, by gender
- Wiping personal information from an old device UK adults 2024, by age group
Privacy actions by user demographic
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Virtual private network usage frequency in United Kingdom (UK) 2023, by gender

Virtual private network usage frequency in United Kingdom (UK) 2023, by gender
Frequency of virtual private network (VPN) usage in the United Kingdom (UK) as of February 2023, by gender
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Virtual private network usage frequency in United Kingdom (UK) 2023, by age

Virtual private network usage frequency in United Kingdom (UK) 2023, by age
Frequency of virtual private network (VPN) usage in the United Kingdom (UK) as of February 2023, by age group
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Private browsing frequency in United Kingdom (UK) 2023, by gender

Private browsing frequency in United Kingdom (UK) 2023, by gender
Frequency of private browsing or incognito mode usage in the United Kingdom (UK) as of February 2023, by gender
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Private browsing frequency in United Kingdom (UK) 2023, by age

Private browsing frequency in United Kingdom (UK) 2023, by age
Frequency of private browsing or incognito mode usage in the United Kingdom (UK) as of February 2023, by age group
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Browsing history cleaning frequency in United Kingdom (UK) 2023, by gender

Browsing history cleaning frequency in United Kingdom (UK) 2023, by gender
Frequency of deleting the browser history and cookie cache in the United Kingdom (UK) as of February 2023, by gender
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Browsing history cleaning frequency in United Kingdom (UK) 2023, by age

Browsing history cleaning frequency in United Kingdom (UK) 2023, by age
Frequency of deleting the browser history and cookie cache in the United Kingdom (UK) as of February 2023, by age group
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UK: personal data gathering awareness raise motivations among users 2023, by gender

UK: personal data gathering awareness raise motivations among users 2023, by gender
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by gender
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UK: personal data gathering awareness raise motivations among users 2023, by age

UK: personal data gathering awareness raise motivations among users 2023, by age
Main motivation of becoming more privacy conscious in the United Kingdom (UK) as of February 2023, by age group
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Wiping personal information from an old device UK adults 2024, by gender

Wiping personal information from an old device UK adults 2024, by gender
Share of adults in the United Kingdom (UK) wiping personal data from an old device as of December 2024, by gender
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Wiping personal information from an old device UK adults 2024, by age group

Wiping personal information from an old device UK adults 2024, by age group
Share of adults in the United Kingdom (UK) wiping personal data from an old device as of December 2024, by age group
Data breaches
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Biggest data breaches in the UK 2025, by impact

Biggest data breaches in the UK 2025, by impact
Most significant data breaches in the United Kingdom (UK) as of January 2025, by impact
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Most common data points leaked in the UK 2004-2025, by type

Most common data points leaked in the UK 2004-2025, by type
Number of data points leaked in data breaches in the United Kingdom (UK) from 1st quarter 2004 to 3rd quarter 2025, by type of data (in millions)
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UK number of breached data points in Q1 2020-Q3 2025

UK number of breached data points in Q1 2020-Q3 2025
Number of data records exposed in data breaches in the United Kingdom (UK) from 1st quarter 2020 to 3rd quarter 2025
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UK change in number of data sets affected in data breaches Q2 2020-Q3 2023

UK change in number of data sets affected in data breaches Q2 2020-Q3 2023
Quarter-on-quarter change in the number of breached data records in the United Kingdom (UK) from 2nd quarter 2020 to 3rd quarter 2023
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Data breach density in the UK Q3 2022-Q3 2023

Data breach density in the UK Q3 2022-Q3 2023
Number of breached user accounts per 1,000 individuals in the United Kingdom (UK) from 3rd quarter 2022 to 3rd quarter 2023
Awareness of data privacy rights
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Awareness of legal rights among UK adults 2024

Awareness of legal rights among UK adults 2024
Awareness of selected information privacy rights among adults in the United Kingdom (UK) as of February 2024
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Ways of exercising data privacy rights among UK adults 2024

Ways of exercising data privacy rights among UK adults 2024
Most common ways of exercising data privacy rights among adults in the United Kingdom (UK) as of February 2024
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Companies contacted by UK adults regarding data privacy rights 2023, by industry

Companies contacted by UK adults regarding data privacy rights 2023, by industry
Organizations most often contacted by users regarding data privacy rights in the United Kingdom (UK) as of October 2023, by industry
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