Social media in Russia - statistics & facts

Number of social network users in Russia 2020-2029

Number of social network users in Russia from 2020 to 2029 (in millions)

Social media penetration Russia 2023, by age group

Monthly social media penetration in Russia in September 2023, by age group

Ranking of social media platforms in Russia Q3 2024, by user share

Leading social media platforms in Russia in 3rd quarter 2024, by monthly penetration rate

Social media advertising spending in Russia 2017-2030

Social media advertising spending in Russia from 2017 to 2030 (in million U.S. dollars)

Influencer advertising spending in Russia 2017-2030

Influencer advertising spending in Russia from 2017 to 2030 (in million U.S. dollars)

Number of social media users in Russia 2023, by platform

Monthly number of users of social networks in Russia in October 2023, by platform (in millions)

Gender distribution of social media users in Russia 2024, by platform

Gender distribution of social media users in Russia as of October 2024, by platform

Most popular social media sites in Russia 2024, by monthly authors

Leading social media platforms in Russia as of October 2024, by active authors per month (in millions)

Ranking of social media platforms in Russia 2024, by monthly publications

Most used social media platforms in Russia as of October 2024, by monthly publications (in millions)

Leading social networks in Russia 2023, by average daily use

Most popular social networks in Russia in 1st half 2023, based on average daily engagement (in minutes)

Number of VK app downloads worldwide 2024, by country

Number of VK app downloads worldwide in 2024, by country (in millions)

VKontakte MAU in Russia Q1 2022-Q4 2024

Number of average monthly active users (MAU) of VKontakte in Russia from 1st quarter 2022 to 4th quarter 2024 (in millions)

Share of VK users in Russia 2024, by age group

Age distribution of VK users in Russia as of October 2024

VK user share in Russia Q3 2022, by gender

Gender distribution of VK website visitors in Russia in 3rd quarter 2022

Most popular bloggers on VK in Russian 2024, by degree of involvement

Ranking of authors on VKontakte (VK) in the Russian language in November 2024, by involvement score

Number of Facebook users in Russia 2020-2025

Number of Facebook users in Russia from January 2020 to January 2025 (in millions)

Facebook user distribution in Russia 2024, by age and gender

Distribution of Facebook users in Russia as of October 2024, by age group and gender

Number of Instagram users in Russia monthly 2019-2025

Number of Instagram users in Russia from January 2019 to January 2025 (in millions)

Instagram users' share in Russia 2024, by age group and gender

Instagram users distribution in Russia as of October 2024, by age group and gender

Countries with the most TikTok users 2025

Countries with the largest TikTok advertising audience as of October 2025 (in millions)

YouTube users in Russia 2020-2029

Number of YouTube users in Russia from 2020 to 2029 (in millions)

Leading Russian-speaking YouTube bloggers 2025, by interactions

Most popular Russian-speaking YouTube bloggers in January 2025, by number of interactions (in 1,000s)

RuTube reach in Russia monthly 2022-2023

Average monthly reach of RuTube in Russia from January 2022 to April 2023 (in millions)

Ok.ru monthly active users via mobile in Russia 2017-2022

Monthly active users of Odnoklassniki (Ok.ru) via mobile devices in Russia from March 2017 to December 2022 (in millions)

X user share in Russia 2025, by age and gender

Age and gender distribution of X users in Russia as of February 2025

User reach of Snapchat, X, and TikTok ads in Russia 2025

User volume reached by advertisements on Snapchat, X, and TikTok in Russia as of January 2025 (in millions)

LinkedIn users in Russia 2019-2028

Forecast of the number of LinkedIn users in Russia from 2019 to 2028 (in millions)

LinkedIn user distribution in Russia 2024, by age group

Distribution of LinkedIn users in Russia as of October 2024, by age group

Telegram reach in Europe Q3 2024, by country

Share of online population using Telegram each month in Europe in 3rd quarter 2024, by selected country

Daily Telegram reach in Russia 2024, by age group

Average daily reach of Telegram in Russia from January to July 2024, by age group

Leading Telegram channels in Russian 2025, by average views

Most popular Russian-language Telegram channels in January 2025, by average views per post (in 1,000s)

Daily time spent on selected messengers in Russia 2024, by age

Daily time spent by users of messengers in Russia from January to July 2024, by platform and age group (in minutes)

Number of Messenger users in Russia 2019-2025

Number of Facebook Messenger users in Russia from January 2019 to January 2025 (in millions)

Messenger user distribution in Russia 2024, by age and gender

Distribution of Messenger users in Russia as of October 2024, by age group and gender

Snapchat users in Russia 2019-2028

Number of Snapchat users in Russia from 2019 to 2028 (in millions)

Snapchat ad reach share in Russia 2025, by gender

Gender distribution of Snapchat's advertising reach in Russia as of February 2025

Share of time spent on the internet in Russia 2024, by activity

Share of time spent on the internet in Russia from January to July 2024, by selected activity

Social network usage by frequency in Russia 2023

Social network usage by frequency in Russia as of March 2023

Most common social media activities in Russia 2023

Most common social media activities in Russia as of March 2023

Most popular messenger apps in Russia 2025

Do you use mobile applications for calls and exchanging messages? If yes, which ones?

Most popular social media for reading news in Russia 2023

From which forums, blogs, social media, and messengers do you usually read news, information reports?

Social media usage frequency in Russia 2026

Do you use social networks on the internet? If yes, how often?

VPN use frequency in Russia 2025

Do you use a virtual private network (VPN) and if so, how often?