U.S. online mass media industry - statistics & facts

Over the past decade, the term “digital disruption” has been frequently used to describe the way that improving technology has damaged the traditional business models of many industries. The mass media market is no exception; consumers are demanding constant, on-the-go access to content, and providers are being forced to change the way in which they conduct their business.

Share of viewers who watch TV or films on subscription video on-demand services
**%

Share of U.S. TV households without a traditional TV subscription
**%

Share of U.S. adults who watch video from dedicated video sharing websites 2017
**%

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Current statistics on this topic

Newspapers & Magazines

Magazines with largest online audience in the U.S. 2021

Radio

Share of monthly online radio listeners in the U.S. 2007-2023

Newspapers & Magazines

Online subscriptions to news websites worldwide 2023-2025

Television

Share of cord-cutters/nevers in the U.S. 2014-2025
Share of cord-cutters/nevers in the U.S. 2014-2025
Share of TV households without a traditional TV subscription in the United States from 2014 to 2025 with a forecast for 2028
Video content watched in the U.S. 2017
Video content watched in the U.S. 2017
Share of adults watching selected types of TV, video and film content in the United States in 2017
Monthly online TV viewers in the U.S. 2017, by age
Monthly online TV viewers in the U.S. 2017, by age
Share of monthly online TV viewers in the United States as of spring 2017, by age
Consumers who streamed a show/movie on a TV last month in the U.S. 2017
Consumers who streamed a show/movie on a TV last month in the U.S. 2017
Consumers who streamed a show/movie on a TV last month in the United States as of October 2017
Monthly time spent using streaming services in the U.S. 2017
Monthly time spent using streaming services in the U.S. 2017
Monthly time spent watching selected online streaming services per household in the United States as of April 2017 (in hours)
Devices used to watch online video worldwide by Millennials 2018
Devices used to watch online video worldwide by Millennials 2018
Weekly penetration rate of selected devices for watching online video among Millennials worldwide from 3rd quarter 2015 to 1st quarter 2018
Share of audience watching free online TV weekly in the U.S. 2011-2017
Share of audience watching free online TV weekly in the U.S. 2011-2017
Share of the weekly viewing audience watching free online TV in the United States from 2011 to 2017
Smartphone users watching selected TV networks online U.S. 2018
Smartphone users watching selected TV networks online U.S. 2018
Number of smartphone users streaming content from selected TV networks in the United States as of July 2018 (in millions)

Radio

Radio station ad revenues in the U.S. 2006-2025, by type
Radio station ad revenues in the U.S. 2006-2025, by type
Radio station advertising revenues in the United States from 2006 to 2025, by type (in billion U.S. dollars)
Number of digital radio listeners in the U.S. from 2012 to 2016
Number of digital radio listeners in the U.S. from 2012 to 2016
Number of monthly digital radio listeners in the United States from 2012 to 2016, by age (in millions)
Share of monthly online radio listeners in the U.S. 2007-2023
Share of monthly online radio listeners in the U.S. 2007-2023
Share of monthly online radio listeners in the United States from 2007 to 2023
Online radio reach in the U.S. 2021, by age group
Online radio reach in the U.S. 2021, by age group
Monthly online radio reach in the United States in 2021, by age group
Weekly time spent with online radio in the U.S. 2008-2021
Weekly time spent with online radio in the U.S. 2008-2021
Weekly time spent with online radio/audio in the United States from 2008 to 2021 (in minutes)
Listening to mobile radio in cars - penetration rate in the U.S. 2010-2022
Listening to mobile radio in cars - penetration rate in the U.S. 2010-2022
Penetration rate of listening to online radio via mobile phone while in a car in the United States from 2010 to 2022
Leading online radio companies in the U.S. 2026, by active sessions
Leading online radio companies in the U.S. 2026, by active sessions
Leading online radio companies in the United States in January 2026, by average active sessions

Newspapers

U.S. newspaper publishing revenue 2010-2021, by media type
U.S. newspaper publishing revenue 2010-2021, by media type
Newspaper publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars)
Online subscriptions to news websites worldwide 2023-2025
Online subscriptions to news websites worldwide 2023-2025
Leading English-language news websites worldwide from March 2023 to February 2025, by number of digital-only subscriptions (in 1,000s)
Average weekly costs of online newspaper subscriptions U.S. 2017
Average weekly costs of online newspaper subscriptions U.S. 2017
Average weekly prices of digital newspaper subscriptions in the United States as of October 2017 (in U.S. dollars)
Frequency of reading digital newspapers by U.S. consumers 2017
Frequency of reading digital newspapers by U.S. consumers 2017
Frequency of reading online newspapers among consumers in the United States as of May 2017
Frequency of reading digital newspapers by U.S. consumers 2017, by gender
Frequency of reading digital newspapers by U.S. consumers 2017, by gender
Frequency of reading digital newspapers by consumers in the United States as of May 2017, by gender
Frequency of reading digital newspapers by U.S. consumers 2017, by age group
Frequency of reading digital newspapers by U.S. consumers 2017, by age group
Frequency of reading digital newspapers by consumers in the United States as of May 2017, by age group
Largest newspaper advertisers in the U.S. 2018
Largest newspaper advertisers in the U.S. 2018
Leading newspaper advertisers in United States in 2018, by ad spend (in million U.S. dollars)

Magazines

U.S. periodical publishing revenue 2010-2021, by media type
U.S. periodical publishing revenue 2010-2021, by media type
Periodical publishing revenue in the United States from 2010 to 2021, by media type (in million U.S. dollars)
Number of digital magazine readers in the U.S. 2011-2016
Number of digital magazine readers in the U.S. 2011-2016
Number of digital magazine readers in the United States from 2011 to 2016 (in millions)
Digital magazine reach in the U.S. 2015-2018
Digital magazine reach in the U.S. 2015-2018
Monthly digital magazine reach in the United States in 2015 and 2018
Number of magazine issues read per person in the U.S. 2015-2018, by format
Number of magazine issues read per person in the U.S. 2015-2018, by format
Average number of magazine issues read per person in the United States in 2015 and 2018, by format
Frequency of reading digital magazines by U.S. consumers 2017
Frequency of reading digital magazines by U.S. consumers 2017
Frequency of reading digital magazines by consumers in the United States as of May 2017
Frequency of reading digital magazines by U.S. consumers 2017, by gender
Frequency of reading digital magazines by U.S. consumers 2017, by gender
Frequency of reading digital magazines by consumers in the United States as of May 2017, by gender
Average time spent with magazines in North America in 2018, by format
Average time spent with magazines in North America in 2018, by format
Average time spent with a magazine according to readers in North America as of September 2018, by format
U.S. magazine audience 2015-2019 by platform
U.S. magazine audience 2015-2019 by platform
Distribution of magazine media audiences in the United States from January 2015 to June 2019, by platform
Consumer spending on digital magazines in the U.S. 2015-2016
Consumer spending on digital magazines in the U.S. 2015-2016
Cumulative consumer spending on digital magazine subscriptions and single copies in the United States in 2015 and 2016 (in billion U.S. dollars)
Magazines with largest online audience in the U.S. 2021
Magazines with largest online audience in the U.S. 2021
Number of unique online visitors to websites of select U.S. magazine brands in March 2021 (in millions)

Share of viewers who watch TV or films on subscription video on-demand services
**%

Share of U.S. TV households without a traditional TV subscription
**%

Share of U.S. adults who watch video from dedicated video sharing websites 2017
**%

Key figures

The most important key figures provide you with a compact summary of the topic of "Online mass media industry" and take you straight to the corresponding statistics.

- Online radio station revenue
- ****bn USD
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Detailed statistics
Radio station ad revenues in the U.S. 2006-2025, by type
- Share of monthly online radio listeners
- **%
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Detailed statistics
Share of monthly online radio listeners in the U.S. 2007-2023
- Weekly time spent with online radio
- ****mins
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Weekly time spent with online radio in the U.S. 2008-2021
- Penetration rate of listening to online radio via mobile phone while in a car
- **%
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Detailed statistics
Listening to mobile radio in cars - penetration rate in the U.S. 2010-2022
- Leading online radio company by average active sessions
- iHeartRadio
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Detailed statistics
Leading online radio companies in the U.S. 2026, by active sessions

- Online newspaper publishing revenue
- *****bn USD
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Detailed statistics
U.S. newspaper publishing revenue 2010-2021, by media type
- Newspaper with largest number of digital only subscribers
- The New York Times
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Detailed statistics
Online subscriptions to news websites worldwide 2023-2025
- Share of consumers who read digital newspapers daily
- **%
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Detailed statistics
Frequency of reading digital newspapers by U.S. consumers 2017
- Leading newspaper advertiser in the U.S.
- Andersen Corp.
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Detailed statistics
Largest newspaper advertisers in the U.S. 2018

- Monthly digital magazine reach
- ****%
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Detailed statistics
Digital magazine reach in the U.S. 2015-2018
- Share of magazine audience on mobile devices
- **%
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Detailed statistics
U.S. magazine audience 2015-2019 by platform
- Most popular magazine website
- AARP The Magazine
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Detailed statistics
Magazines with largest online audience in the U.S. 2021
- Number of digital magazine readers in the U.S.
- ****mn
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Detailed statistics
Number of digital magazine readers in the U.S. 2011-2016

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U.S. online mass media industry - statistics & facts

Key insights

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