Content strategies of video streaming services - statistics & facts

Neither the new season of “Ted Lasso” nor “The Mandalorian” from the Star Wars universe, but a TV show from the 2010s has broken several viewing records in 2023. Available since mid-2023 on Netflix, “Suits,” a series about corporate lawyers starring Meghan Markle before she became the Duchess of Sussex, was by far the most watched acquired streaming series that year. This case proved that formerly popular TV shows which are no longer running on broadcast TV can get a new life on video-on-demand platforms. However, in today’s saturated streaming market it became clear that providers need more than one content strategy to win the battle for the most customers and the highest profit.

Streaming service experiencing the highest growth in catalog size in the U.S.
Hulu

Streaming service providing the highest number of movies in the U.S.
Amazon Prime Video

Film and TV content spending worldwide
***bn USD

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Current statistics on this topic

Video Streaming

EBIT of streaming businesses 2028, by company

Video Streaming

Video streaming growth among consumers worldwide 2023, by country

Video Streaming

Number of SVOD commissions ordered worldwide 2020-2024, by platform

Overview

SVOD subscriber count worldwide 2025, by service
SVOD subscriber count worldwide 2025, by service
Number of SVOD subscribers worldwide in 2025, by service (in millions)
Revenue, expenses, and profits of companies' DTC segments 2024
Revenue, expenses, and profits of companies' DTC segments 2024
Revenues, expenses, and operating profits/losses of direct-to-consumer businesses of selected media companies worldwide in the fiscal year 2024 (in billion U.S. dollars)
Growth in catalog size of video streaming services in the U.S. 2023
Growth in catalog size of video streaming services in the U.S. 2023
Year-over-year growth in catalog size of selected video streaming platforms in the United States as of October 2023
Movies available on streaming services in the U.S. 2024, by quality rating
Movies available on streaming services in the U.S. 2024, by quality rating
Number of movies available on selected video streaming platforms in the United States as of January 2024, by content quality
TV shows available on video streaming services in the U.S. 2024, by quality rating
TV shows available on video streaming services in the U.S. 2024, by quality rating
Number of TV shows available on video streaming platforms in the United States as of January 2024, by quality rating
Number of SVOD commissions ordered worldwide 2020-2024, by platform
Number of SVOD commissions ordered worldwide 2020-2024, by platform
Number of subscription video-on-demand (SVOD) commissions ordered by selected American-based commissioners worldwide from 2nd quarter 2020 to 1st quarter 2024
Reasons for subscribing to video streaming services in the U.S. 2024
Reasons for subscribing to video streaming services in the U.S. 2024
Reasons for subscribing to video streaming services in the United States as of March 2024

Content spending

Global film and TV content spending 2013-2025
Global film and TV content spending 2013-2025
Film and TV content spending worldwide from 2013 to 2025 with a forecast for 2026 (in billion U.S. dollars)
Video content spending worldwide 2021-2025, by company type
Video content spending worldwide 2021-2025, by company type
Distribution of video content spending worldwide from 2021 to 2025, by company type
Content spend of Netflix 2012-2025
Content spend of Netflix 2012-2025
Content spending of Netflix worldwide from 2012 to 2025 (in billion U.S. dollars)
Spending on content by Disney 2019-2026
Spending on content by Disney 2019-2026
Content spending of Disney from fiscal years 2019 to 2026 (in billion U.S. dollars)
Amazon global video and music content budget 2013-2024
Amazon global video and music content budget 2013-2024
Video and music content budget of Amazon worldwide from 2013 to 2024 (in billion U.S. dollars)
TV and video content spend in Europe 2016-2025, by company type
TV and video content spend in Europe 2016-2025, by company type
Content spending in the major TV and video streaming markets in Europe from 2016 to 2025, by company type (in billion euros)

Acquired vs original content

Strategies for studios' content monetization worldwide 2025
Strategies for studios' content monetization worldwide 2025
Strategies for content monetization of studios according to media insiders worldwide as of January 2025
Most watched acquired series on VOD services in the U.S. 2024
Most watched acquired series on VOD services in the U.S. 2024
Ranking of acquired series on streaming services in the United States in 2024 (in billion minutes streamed)
Original TV show seasons released in the U.S. 2023-2024, by streaming service
Original TV show seasons released in the U.S. 2023-2024, by streaming service
Number of seasons of original TV shows released in the United States in 1st half of 2023 and 1st half of 2024, by streaming service
Leading original TV series on SVOD services in the U.S. 2024, by minutes streamed
Leading original TV series on SVOD services in the U.S. 2024, by minutes streamed
Minutes streamed of original TV series on subscription video streaming services in the United States in 2024 (in billions)
Netflix viewing hours worldwide 2023, by content type
Netflix viewing hours worldwide 2023, by content type
Distribution of monthly hours viewed on Netflix worldwide in 1st half and 2nd half of 2023, by content type
Max TV shows demand in the U.S. 2023, by original network
Max TV shows demand in the U.S. 2023, by original network
Distribution of Max's TV catalog content demand in the United States as of 4th quarter 2023, by original network
Peacock TV shows demand in the U.S. 2023, by original network
Peacock TV shows demand in the U.S. 2023, by original network
Distribution of Peacock's TV catalog content demand in the United States as of 4th quarter 2023, by original network
FAST channel categories with the best revenue growth prospects worldwide 2024
FAST channel categories with the best revenue growth prospects worldwide 2024
Best revenue growth prospects for free ad-supported streaming TV (FAST) channel categories worldwide as of January 2024

Content types

Amount of movies users get per dollar on major streaming services in the U.S. 2024
Amount of movies users get per dollar on major streaming services in the U.S. 2024
Number of movies consumers get per dollar on major video streaming platforms in the United States as of January 2024, by quality
Scripted TV series released in the U.S. 2021-2023, by platform type
Scripted TV series released in the U.S. 2021-2023, by platform type
Number of domestic-produced scripted TV series released in the United States from 2021 to 2023, by platform type
Episodes per season for scripted TV shows in the U.S. 2018-2023
Episodes per season for scripted TV shows in the U.S. 2018-2023
Number of episodes per season for scripted TV shows on TV networks and streaming services in the United States from 2018 to 2023
Number of Netflix releasing original titles worldwide 2020-2023, by content type
Number of Netflix releasing original titles worldwide 2020-2023, by content type
Number of Netflix releasing original titles worldwide from 2020 to 2023, by content type
Most enjoyed content on Netflix in the U.S. 2017-2024
Most enjoyed content on Netflix in the U.S. 2017-2024
Most enjoyed content on Netflix according to internet consumers in the United States from 3rd quarter 2017 to 3rd quarter 2024
Most enjoyed content on Amazon Prime Video in the U.S. 2017-2024
Most enjoyed content on Amazon Prime Video in the U.S. 2017-2024
Most enjoyed content on Amazon Prime Video according to internet users in the United States from 3rd quarter 2017 to 3rd quarter 2024
Most enjoyed content on Paramount+ in the U.S. 2023-2024
Most enjoyed content on Paramount+ in the U.S. 2023-2024
Most enjoyed content on Paramount Plus in the United States as of 3rd quarter 2023 and 3rd quarter 2024
Leading content types on FAST services in the U.S. 2022-2023
Leading content types on FAST services in the U.S. 2022-2023
Leading types of content driving viewership on free ad-supported streaming TV (FAST) services in the United States in 2022 and 2023

Content genres

Represented genres across video streaming shows in the U.S. 2024
Represented genres across video streaming shows in the U.S. 2024
Most represented genres across the leading 50 streaming shows in the United States in 1st half of 2024
Number of titles on selected video streaming services in the U.S. 2023, by genre
Number of titles on selected video streaming services in the U.S. 2023, by genre
Number of titles on selected video streaming platforms in the United States as of October 2023, by genre
New U.S. scripted original series on Netflix 2019-2024, by genre
New U.S. scripted original series on Netflix 2019-2024, by genre
Number of new U.S. scripted original series commissioned by Netflix from 2019 to 2024, by genre
Amazon vs Netflix stand-up comedy commissions worldwide 2021-2024
Amazon vs Netflix stand-up comedy commissions worldwide 2021-2024
Number of stand-up comedy commissions and those with female stars on Netflix and Amazon Prime Video worldwide from 1st half 2021 to 1st half 2024
Popular anime seasons on Netflix worldwide 2024, by number of views
Popular anime seasons on Netflix worldwide 2024, by number of views
Most watched anime seasons on Netflix worldwide in 1st half of 2024, by number of views (in millions)
Sports FAST channels in the U.S. 2023, by genre
Sports FAST channels in the U.S. 2023, by genre
Distribution of sports free ad-supported streaming TV (FAST) channels in the United States in 2023, by genre

Brands, franchises, and IP

Remake/reboot shows of new scripted shows in the U.S. 2019-2023
Remake/reboot shows of new scripted shows in the U.S. 2019-2023
Share of remakes/reboots of new scripted TV shows in the United States from 2019 to 2023
FAST channels distribution worldwide 2024, by type and country
FAST channels distribution worldwide 2024, by type and country
Distribution of free ad-supported streaming TV (FAST) channels worldwide as of April 2024, by type and country
Most watched video game movies on Netflix globally H1 2025, by hours viewed
Most watched video game movies on Netflix globally H1 2025, by hours viewed
Most watched video game movie adaptations on Netflix worldwide between January to June 2025, by hours viewed (in millions)
Most watched video game series on Netflix globally H1 2025, by hours viewed
Most watched video game series on Netflix globally H1 2025, by hours viewed
Most watched video game TV show adaptations on Netflix worldwide between January and June 2025, by hours viewed (in millions)
Share of Disney movies belonging to already existing franchises worldwide 2000-2025
Share of Disney movies belonging to already existing franchises worldwide 2000-2025
Share of Disney movies that are sequels, remakes, or spin-offs worldwide from 2000 to 2025
Viewership of HBO's "House of the Dragon" in the U.S. 2022-2024, by episode
Viewership of HBO's "House of the Dragon" in the U.S. 2022-2024, by episode
Number of viewers of "House of the Dragon" in the United States from 2022 to 2024, by episode (in millions)

Local content

Original TV and movie content spending in the UK 2018-2023, by company type
Original TV and movie content spending in the UK 2018-2023, by company type
Spending on original TV and movie content in the United Kingdom from 2018 to 2023, by company type (in billion GBP)
Share of Spanish titles on SVOD platforms in the U.S. 2024
Share of Spanish titles on SVOD platforms in the U.S. 2024
Share of Spanish-language titles on selected subscription video-on-demand (SVOD) platforms in the United States as of 1st quarter 2024
Non-American originated commissions of Amazon and Netflix 2021-2024
Non-American originated commissions of Amazon and Netflix 2021-2024
Share of non-U.S. produced commissions of Amazon and Netflix from 3rd quarter 2021 to 1st quarter 2024
Content spending of Netflix 2016-2024, by region of production
Content spending of Netflix 2016-2024, by region of production
Content spending of Netflix from 2016 to 2024, by region of production (in billion U.S. dollars)
Most viewed non-English Netflix films 2025
Most viewed non-English Netflix films 2025
Most popular non-English language Netflix movies of all time as of January 2025, by number of views (in millions)
Most viewed non-English Netflix TV shows 2025
Most viewed non-English Netflix TV shows 2025
Most popular non-English language Netflix TV shows of all time as of September 2025, by number of views (in millions)

PVOD

Share of PVOD movie releases in the U.S. 2022-2023, by studio
Share of PVOD movie releases in the U.S. 2022-2023, by studio
Share of movies released on premium video-on-demand (PVOD) or premium electronic sell-through (PEST) in the United States in 2022 and 2023, by studio
Movie content release strategies worldwide 2025
Movie content release strategies worldwide 2025
Movie content release strategies according to media insiders worldwide as of January 2025
Days to transactional release of Barbie and Oppenheimer worldwide 2023, by region
Days to transactional release of Barbie and Oppenheimer worldwide 2023, by region
Average number of days to transactional release of Barbie and Oppenheimer worldwide in 2023, by region

Streaming service experiencing the highest growth in catalog size in the U.S.
Hulu

Streaming service providing the highest number of movies in the U.S.
Amazon Prime Video

Film and TV content spending worldwide
***bn USD

Key figures

The most important key figures provide you with a compact summary of the topic of "Content strategies of video streaming services" and take you straight to the corresponding statistics.

- Streaming service with the highest number of original TV show seasons released in the U.S.
- Netflix
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Detailed statistics
Original TV show seasons released in the U.S. 2023-2024, by streaming service
- Demand share of originals on Peacock in the U.S.
- ****%
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Detailed statistics
Peacock TV shows demand in the U.S. 2023, by original network
- Share of Paramount+ users enjoying current or prior seasons of network TV in the U.S.
- **%
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Detailed statistics
Most enjoyed content on Paramount+ in the U.S. 2023-2024

- Share of single IP channels on FAST services in Sweden and Brazil
- **%
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Detailed statistics
FAST channels distribution worldwide 2024, by type and country
- Most watched video game TV show adaptation on Netflix worldwide
- Devil May Cry: Season 1
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Detailed statistics
Most watched video game series on Netflix globally H1 2025, by hours viewed
- Number of viewers of the first episode of the second season of House of the Dragon in the U.S.
- ***m
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Detailed statistics
Viewership of HBO's "House of the Dragon" in the U.S. 2022-2024, by episode

- SVOD provider in the U.S. with the highest share of Spanish-language titles
- Netflix
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Detailed statistics
Share of Spanish titles on SVOD platforms in the U.S. 2024
- Share of non-U.S. produced commissions of Amazon
- **%
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Detailed statistics
Non-American originated commissions of Amazon and Netflix 2021-2024
- Content spending of Netflix outside of North America
- ***bn USD
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Detailed statistics
Content spending of Netflix 2016-2024, by region of production