Media usage in Switzerland - statistics & facts
Media usage Switzerland is generally shaped by many of the same developments that can be observed in other European markets. There is less demand for print media and a larger adoption of online media. The four official languages on Swiss soil also mean there is more diversity in the types of media offered. For mediums already struggling, such as print, this is an additional challenge as the audience is only a percentage of the population. So is the reality of an increase in people getting their entertainment online posing a significant threat to print media? Or is it the case that newspapers are still an important part of the media landscape?
