Mobile payment: Apple Pay users in France

Selected insights on mobile payment: Apple Pay users in France

• Apple Pay is more popular among Generation Z than other mobile payment services
• Similar to other mobile payment services, Apple Pay has a high share of male users
• Just like mobile payment users in general, Apple Pay users are relatively likely to have a high income
• Apple Pay users are more likely to live in cities with over 1 million inhabitants than the average consumer
• Being successful is more important to Apple Pay users than to other mobile payment users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors