Online payment: Apple Pay users in Italy

Consumer Insights report

This report offers the reader a comprehensive overview of Apple Pay users in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Italy (''brand users'') against Italian online payment users in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in Italy

  • Apple Pay is more popular among Generation Z than other online payment services
  • There is a fairly even split of male and female Apple Pay users
  • Apple Pay has a larger share of users with a high income than other online payment services
  • Apple Pay users are more likely to live in cities with over 1 million inhabitants than online payment users in general
  • Success and career advancement are relatively important to Apple Pay users

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