Beauty industry in Japan

Statistics report on the beauty and cosmetics market in Japan

This report presents insights and statistics on the beauty industry in Japan. It provides an overview of the Japanese cosmetics market, including statistics on developments regarding J-beauty, skincare, and make-up. The report further contains data on major manufacturers as well as consumers' purchase behavior for cosmetic products and beauty salons-related services.

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Table of contents

Market overview

5
  • Premium Statistic Toiletries market size in Japan FY 2015-2024
  • Premium Statistic Domestic cosmetics market size in Japan FY 2014-2024
  • Premium Statistic Domestic cosmetics market share in Japan FY 2023, by category
  • Premium Statistic Sales value of the cosmetic contract manufacturing market in Japan FY 2015-2025
  • Premium Statistic Skin types among women in Japan 2024

J-Beauty

5
  • Premium Statistic Cosmetic and toothpaste manufacturing R&D expenditure in Japan 2017-2024
  • Premium Statistic Organic cosmetics market shipment value in Japan FY 2014-2024
  • Premium Statistic Domestic doctor's cosmetic market shipment value in Japan FY 2012-2023
  • Premium Statistic Sensitive skincare market size in Japan FY 2015-2024
  • Premium Statistic Ad expenses of the cosmetics and toiletry goods industry Japan 2015-2024

Skincare

4
  • Premium Statistic Skincare shipment value in Japan 2024, by type
  • Premium Statistic Men's skin moisturizer market size in Japan 2020-2025
  • Premium Statistic Most used skincare products among Japanese women 2024
  • Premium Statistic Important attributes when choosing cosmetics according to Japanese women 2025

Makeup

3
  • Premium Statistic Makeup shipment value in Japan 2024, by type
  • Premium Statistic Production volume of make-up foundation Japan 2013-2023
  • Premium Statistic Average monthly amount spent on makeup products in Japan 2024, by gender

Hair cosmetics

4
  • Premium Statistic Hair care market size in Japan FY 2016-2024
  • Premium Statistic Hair care market size share in Japan FY 2023, by category
  • Premium Statistic Business-use hair care cosmetics market size in Japan 2015-2025
  • Premium Statistic Main hair-related worries in Japan 2024

Trade

4
  • Premium Statistic Export value of cosmetics in Japan 2015-2024
  • Premium Statistic Cosmetic export value from Japan 2024, by region
  • Premium Statistic Import value of Japanese cosmetics in 2015-2024
  • Premium Statistic Import value of cosmetics in Japan 2024, by country

Major companies

5
  • Premium Statistic Major Japanese cosmetics companies 2024, by sales
  • Premium Statistic Shiseido net sales 2015-2024
  • Premium Statistic Global net sales of Kao 2015-2024
  • Premium Statistic Global net sales of KOSÉ 2012-2023
  • Premium Statistic Pola Orbis Holdings' net sales FY 2015-2024

Consumer habits

5
  • Premium Statistic Common seasons for skin-related troubles in Japan 2024
  • Premium Statistic Popular UV protection methods in Japan 2025
  • Premium Statistic Most purchased cosmetic products among women in Japan 2024
  • Premium Statistic Most purchased cosmetic products among men in Japan 2024
  • Premium Statistic Opinion on men doing makeup in Japan 2024

Beauty salons

5
  • Premium Statistic Number of beauty salons in Japan FY 2005-2024
  • Premium Statistic Share of women frequenting beauty parlors in Japan 2016-2025
  • Premium Statistic Average expenses on beauty services per session by women in Japan 2025, by type
  • Premium Statistic Share of men frequenting beauty parlors in Japan 2016-2025
  • Premium Statistic Average expenses on beauty services per session by men in Japan 2025, by type
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