Online search after ChatGPT: the impact of generative AI

The release of ChatGPT in November 2022 had a significant impact on several digital industries. With a new way to search online in a conversational style, powered by AI, its rapid adoption posed a new challenge for industry giants like Google and Microsoft to keep up with the latest technology. To better understand this shift, Statista and Semrush .Trends teamed up to create a trend report that outlines the impact of ChatGPT on the online search industry. This study examines the early impact and interest in ChatGPT and other AI tool brands. It also examines the demographics of ChatGPT users and shows trends in daily and seasonal traffic. Furthermore, the report examines how users and companies use these tools, providing critical insights and outlining potential directions for the industry's future as it faces new technological advances.