The statistic presents the results of an online survey conducted in 2016 about luxury wrist watches consumers in Japan aspire to purchase, broken down by brand. The survey revealed that with ** percent the majority of the respondents wanted to buy Rolex watches.
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Federation of the Swiss Watch Industry. (August 24, 2017). Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry. "Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand." Chart. August 24, 2017. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry. (2017). Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry. "Luxury Wrist Watches Consumers in Japan Aspire to Purchase as of 2016, by Brand." Statista, Statista Inc., 24 Aug 2017, https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/
Federation of the Swiss Watch Industry, Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand Statista, https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/ (last visited May 09, 2026)
Luxury wrist watches consumers in Japan aspire to purchase as of 2016, by brand [Graph], Federation of the Swiss Watch Industry, August 24, 2017. [Online]. Available: https://www.statista.com/statistics/741011/japan-luxury-watches-consumers-want-to-buy-by-brand/