Summer holiday booking behavior of Italian holiday-makers in 2020

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Release date

June 2020

Region

Italy

Survey time period

June 2020*

Number of respondents

1,000 respondents

Age group

18-65 years

Special properties

Respondents who already booked or will book soon

Supplementary notes

*Provisional data.

Citation formats

Summer holiday booking behavior in Italy 2020

Published by Statista Research Department, Nov 28, 2025
According to a survey from 2020, direct booking is expected to be the most popular form of holiday booking in Italy for the summer holidays. Data show that about *** in *** respondents preferred to book their summer holidays in this way. Moreover, it was estimated that ** percent of holiday-makers will rely on travel agencies.
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