In December 2019, it was found that only **** percent of all organic Google searches lead to a click on one of the search results. Yahoo had a significantly higher successful search click percent with **** percent of searches generating a search result click.
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Keyword Discovery. (March 19, 2020). Successful search click percentages as of December 2019, by search engine [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/413262/search-click-percentage-successful/
Keyword Discovery. "Successful search click percentages as of December 2019, by search engine." Chart. March 19, 2020. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/413262/search-click-percentage-successful/
Keyword Discovery. (2020). Successful search click percentages as of December 2019, by search engine. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/413262/search-click-percentage-successful/
Keyword Discovery. "Successful Search Click Percentages as of December 2019, by Search Engine." Statista, Statista Inc., 19 Mar 2020, https://www.statista.com/statistics/413262/search-click-percentage-successful/
Keyword Discovery, Successful search click percentages as of December 2019, by search engine Statista, https://www.statista.com/statistics/413262/search-click-percentage-successful/ (last visited May 09, 2026)
Successful search click percentages as of December 2019, by search engine [Graph], Keyword Discovery, March 19, 2020. [Online]. Available: https://www.statista.com/statistics/413262/search-click-percentage-successful/
