Key figures of the microblog user activities on Sina Weibo in China in 2018 (in million times)

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Release date

March 2019

Region

China

Survey time period

2018

Supplementary notes

The title of this report has been translated from Chinese.

The Chinese microblogging service Sina Weibo combines social network elements with microblogging functions and may well be regarded as a mix between Facebook and Twitter.

Citation formats

Key figures of Sina Weibo microblog leading user activities in China 2018

Published by Thuy D., Dec 18, 2025
In 2018, an average of *** million words was published on the microblogging platform Sina Weibo in China every day. The overall user engagement of Sina Weibo showed a positive growth compared to the previous year, especially answering the questions on the platform.
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