Number of online shoppers who bought products online in the Nordics in 2020, by category (in millions)

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Sources

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Release date

May 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

2020

Number of respondents

Sweden, 1,069; Norway, 557; Denmark, 1,136; Finland, 1,053

Age group

15-79 years

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows:
"Which types of product have you bought online in the past year?"

Citation formats

Online shoppers who purchased goods online in the Nordics 2020, by category

Published by
Yihan Ma,
Nov 28, 2025
In 2020, clothes and footwear was the most online purchased product category with more than ** million users in Nordic countries (Denmark, Finland, Norway, and Sweden) bought clothing/footwear online in this year. For all four countries, home electronics were second in the ranking.
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