* Forecast ** excludes digital.
Note: The time spent with each medium includes all time spent with that medium, regardless of multitasking; for example, one hour of multitasking on desktop/laptop while watching TV was counted as one hour for TV and one hour for desktop/laptop.
This statistic contains data on the average daily media use in the United States from 2012 to 2015, and a forecast from 2016 to 2018. In 2015, an average American spent *** minutes on desktop/laptop devices each day. While consumers increasingly turn to the internet and mobile devices for entertainment, the weekly time spent with traditional TV has decreased. In the second quarter of 2015, Millennials spent an average of ***** minutes weekly watching traditional TV, but this figure decreased to ***** minutes (17 hours and 39 minutes) by the third quarter of 2016.
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eMarketer. (June 6, 2016). Average daily media use in the United States from 2012 to 2018, by device (in minutes) [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer. "Average daily media use in the United States from 2012 to 2018, by device (in minutes)." Chart. June 6, 2016. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer. (2016). Average daily media use in the United States from 2012 to 2018, by device (in minutes). Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer. "Average Daily Media Use in The United States from 2012 to 2018, by Device (in Minutes)." Statista, Statista Inc., 6 Jun 2016, https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
eMarketer, Average daily media use in the United States from 2012 to 2018, by device (in minutes) Statista, https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/ (last visited May 07, 2026)
Average daily media use in the United States from 2012 to 2018, by device (in minutes) [Graph], eMarketer, June 6, 2016. [Online]. Available: https://www.statista.com/statistics/270781/average-daily-media-use-in-the-us/
