Programmatic spending as a percentage of digital out-of-home (DOOH) advertising spending in the United States from 2019 to 2029

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Release date

April 2025

Region

United States

Survey time period

2019 to 2024

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Programmatic's share in digital out-of-home (DOOH) ad spending in the U.S. 2019-2029

Published by
J. G. Navarro,
Apr 29, 2026

In 2025, programmatic spending will account for an estimated ** percent of digital out-of-home (DOOH) advertising spending in the United States. In 2019, the share stood at three percent. The percentage was forecast to continue to rise throughout the decade, reaching approximately ** percent by 2029. U.S. DOOH ad revenues amounted to over three billion U.S. dollars in 2024.

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Topics

Programmatic digital out-of-home (prDOOH) advertisingProgrammatic advertising in the UKProgrammatic advertising worldwideProgrammatic advertising in the United StatesProgrammatic advertising in Europe
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