Leading sectors in beauty advertising on TV in South Korea as of November 2024, by ad impressions (in billions)

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Release date

January 2025

Region

South Korea

Survey time period

January to November 2024

Special properties

share of set-top boxes exposed to ads, including repeats

Citation formats

Major beauty sectors in TV ads South Korea 2024, by ad impressions

Published by
J. G. Navarro,
Nov 28, 2025

Between January and November 2024, skincare had the highest number of ad impressions in health advertising on South Korean TV, at around **** billion impressions. This was followed by skincare devices and perfumes. This was based on the share of set-top boxes, also known as cable boxes or receivers, which were exposed to a TV ad featuring a given brand or product, including repeats. 

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