Distribution of website traffic of Shein in September 2025, by channel

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Release date

October 2025

Region

Worldwide

Survey time period

September 2025

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Website traffic distribution of Shein 2025, by channel

Published by Thuy D., Nov 25, 2025

In terms of website traffic, Shein ranked **** globally in September 2025, securing the leading spot in the fashion apparel category. Direct traffic accounted for **** percent of its web traffic, indicating the Chinese fast-fashion conglomerate's growing brand awareness among global consumers. Nonetheless, the traffic share of organic searches remained modest at ***** percent, reflecting the necessity of enhancing keyword optimization.

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SheinFashion e-commerce in the United StatesSustainable e-commerce in FranceSustainable e-commerce in Germany, Austria, and SwitzerlandFashion e-commerce worldwide
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