*The source counts the answers of the survey conducted in December 2024 as figures for fiscal year 2024. The Japanese fiscal year starts on April 1 of the stated year and ends on March 31 of the following year. Figures for years prior to fiscal year 2024 are based on earlier surveys, each with a sample size of 1,500 respondents aged 13 to 69 years old. From fiscal year 2024 onward, the number of respondents increased from 1,500 to 1,800 because of the inclusion of an additional age group (people aged 70 to 79 years old).
Data prior to fiscal year 2024 come from previous reporting.
Citation formats
NHK On Demand's penetration rate Japan FY 2020-2024
More than ***** percent of people in Japan used NHK On Demand in fiscal year 2024. The video streaming service is operated by the Japan Broadcasting Corporation (NHK), which is Japan's public broadcaster.
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Ministry of Internal Affairs and Communications (Japan). (June 27, 2025). Share of people who use NHK On Demand in Japan from fiscal year 2020 to 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1483631/japan-nhk-on-demand-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of people who use NHK On Demand in Japan from fiscal year 2020 to 2024." Chart. June 27, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1483631/japan-nhk-on-demand-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). (2025). Share of people who use NHK On Demand in Japan from fiscal year 2020 to 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1483631/japan-nhk-on-demand-penetration-rate/
Ministry of Internal Affairs and Communications (Japan). "Share of People Who Use Nhk On Demand in Japan from Fiscal Year 2020 to 2024." Statista, Statista Inc., 27 Jun 2025, https://www.statista.com/statistics/1483631/japan-nhk-on-demand-penetration-rate/
Ministry of Internal Affairs and Communications (Japan), Share of people who use NHK On Demand in Japan from fiscal year 2020 to 2024 Statista, https://www.statista.com/statistics/1483631/japan-nhk-on-demand-penetration-rate/ (last visited May 07, 2026)
Share of people who use NHK On Demand in Japan from fiscal year 2020 to 2024 [Graph], Ministry of Internal Affairs and Communications (Japan), June 27, 2025. [Online]. Available: https://www.statista.com/statistics/1483631/japan-nhk-on-demand-penetration-rate/
