Streaming's share of total TV and video use in the United States in May 2021 and November 2023, by platform

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Release date

April 2024

Region

United States

Survey time period

May 2021 and January 2024

Citation formats

Streaming's share of total TV use in the U.S. 2021-2023, by platform

Published by Statista Research Department, Nov 27, 2025

Based on the use of TV and video services, YouTube was the most popular streaming platform in the U.S., with a streaming share of nearly **** percent in November 2023. This marks a growth from the market share of *** percent reported in May 2021. The second most used streaming service was Netflix, followed by Amazon Prime Video and Hulu. These services in the top four offer sports exclusive, highlighting the importance of sports content for the consumer.

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