Per a consumer sentiment survey also measuring media consumption habits, ** percent of Indian consumers preferred spending *** to *** hours watching television, whereas ** percent consumed video streaming content for the same duration in December 2023. As the durations grew longer, the share of consumers grew smaller, with television accounting for ** minutes and video streaming for ** minutes of daily average consumption.
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The Financial Express (India). (December 7, 2023). Preferred length of time spent on television and video streaming platforms in India in December 2023 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India). "Preferred length of time spent on television and video streaming platforms in India in December 2023." Chart. December 7, 2023. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India). (2023). Preferred length of time spent on television and video streaming platforms in India in December 2023. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India). "Preferred Length of Time Spent on Television and Video Streaming Platforms in India in December 2023." Statista, Statista Inc., 7 Dec 2023, https://www.statista.com/statistics/1457708/india-average-time-spent-on-visual-media/
The Financial Express (India), Preferred length of time spent on television and video streaming platforms in India in December 2023 Statista, https://www.statista.com/statistics/1457708/india-average-time-spent-on-visual-media/ (last visited May 07, 2026)
Preferred length of time spent on television and video streaming platforms in India in December 2023 [Graph], The Financial Express (India), December 7, 2023. [Online]. Available: https://www.statista.com/statistics/1457708/india-average-time-spent-on-visual-media/
