The American Customer Satisfaction Index (ACSI®) scores on a 0-100 scale at the national level with 100 being the highest and best possible score. The ACSI® is an economic indicator based on modeling of customer evaluations of the quality of goods and services purchased in the United States and produced by both domestic and foreign firms with substantial U.S. market shares.
Mass-market nameplates include brands such as Lexus, Tesla, Cadillac, Audi, BMW, Mercedes-Benz, Acura, and others.
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Customer satisfaction of U.S. luxury car nameplates by benchmark 2024-2025
In 2025, most U.S. customers surveyed were satisfied with the quality of luxury car brands' mobile apps and driving performance. These benchmarks had an ACSI® score of ** in 2025.
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ACSI®. (August 19, 2025). American Customer Satisfaction Index scores for luxury car nameplate benchmarks in the United States from 2024 to 2025 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1417479/us-luxury-car-brand-customer-experience-benchmarks/
ACSI®. "American Customer Satisfaction Index scores for luxury car nameplate benchmarks in the United States from 2024 to 2025." Chart. August 19, 2025. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1417479/us-luxury-car-brand-customer-experience-benchmarks/
ACSI®. (2025). American Customer Satisfaction Index scores for luxury car nameplate benchmarks in the United States from 2024 to 2025. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1417479/us-luxury-car-brand-customer-experience-benchmarks/
ACSI®. "American Customer Satisfaction Index Scores for Luxury Car Nameplate Benchmarks in The United States from 2024 to 2025." Statista, Statista Inc., 19 Aug 2025, https://www.statista.com/statistics/1417479/us-luxury-car-brand-customer-experience-benchmarks/
ACSI®, American Customer Satisfaction Index scores for luxury car nameplate benchmarks in the United States from 2024 to 2025 Statista, https://www.statista.com/statistics/1417479/us-luxury-car-brand-customer-experience-benchmarks/ (last visited May 09, 2026)
American Customer Satisfaction Index scores for luxury car nameplate benchmarks in the United States from 2024 to 2025 [Graph], ACSI®, August 19, 2025. [Online]. Available: https://www.statista.com/statistics/1417479/us-luxury-car-brand-customer-experience-benchmarks/
