Average amount spent per visit by online cosmetics shoppers worldwide from 3rd quarter 2023 to 3rd quarter 2025 (in U.S. dollars)

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Release date

November 2025

Region

Worldwide

Survey time period

Q3 2023 to Q3 2025

Special properties

per-visit average amount spent by shoppers

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is date of access.

Citation formats

Quarterly average online shopper spend on makeup worldwide 2023-2025

Published by
Yihan Ma,
Nov 28, 2025

In the fourth quarter of 2024, global online makeup shoppers spent more per visit on average than they did over any other quarter during the surveyed time period. That quarter, the average spend per single visit to an online makeup store amounted to *****U.S. dollars. In the third quarter of 2025, the average amount spent per visit on cosmetics e-sites was only *****dollars.

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Topics

Cosmetics e-commerceCosmetics industry in the U.S.Beauty and personal care e-commerce worldwideCosmetics industryCosmetics consumer behavior in the U.S.
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