Share of B2B buyers experiencing issues at the online checkout in Europe in 2024

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Release date

February 2024

Region

Europe

Survey time period

January to February 2024

Number of respondents

500 respondents

Special properties

B2B buyers

Citation formats

Main checkout challeges in B2B e-commerce in Europe 2024

Published by
Yihan Ma,
Nov 28, 2025

According to a 2024 survey, over half of B2B buyers complained about poor user experience in Europe. This represented the biggest pai point at the checkout, alongside with real-time product availability, at ** percent. 

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