In 2022, the three top advertisers in Portugal by investment value mostly invested in television advertising. Modelo Continente, the country's biggest advertiser, invested almost *** million euros in this ad format, while NOS invested even more, namely *** million euros.
Altice was the biggest investor in online ads, spending ** million euros, in outdoor ads, with more than *********** euros allocated for that ad format, and in press ads, with almost ************ euros invested.
Cinema advertising was dominated by NOS, with *** million euros.
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Sapo. (January 20, 2023). Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo. "Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros)." Chart. January 20, 2023. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo. (2023). Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo. "Investments of The Biggest Advertisers in Portugal in 2022, by Medium (in Million Euros)." Statista, Statista Inc., 20 Jan 2023, https://www.statista.com/statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
Sapo, Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros) Statista, https://www.statista.com/statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/ (last visited May 08, 2026)
Investments of the biggest advertisers in Portugal in 2022, by medium (in million euros) [Graph], Sapo, January 20, 2023. [Online]. Available: https://www.statista.com/statistics/1387596/portugal-investments-of-leading-advertisers-by-medium/
