Average order value (AOV) on About You from 2020 to first half of 2022

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Release date

October 2022

Region

Europe

Survey time period

2020 to H1 2022

Supplementary notes

Some figures were taken from previous publications.
About You measures financial years from March to February. i.e. March 2019 to February 2020.

Citation formats

About You average order value 2020-2022

Published by
Yihan Ma,
Nov 28, 2025
In the first half of 2022, Hamburg-based fashion e-commerce retailer About You reported the average order value on their platform to be approximately **** euros. In 2021, the AOV was slightly higher, at approximately **** euros.
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Topics

About YouFashion e-commerce in the United StatesFashion e-commerce in FranceZalandoFashion e-commerce worldwide
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