Over-the-top (OTT) video streaming market size in Japan from 2019 to 2021 with a forecast until 2025 (in billion Japanese yen)

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Release date

March 2022

Region

Japan

Survey time period

2019 to 2021

Special properties

the over-the-top (OTT) market refers to OTT video streaming services; services that are primarily live-streaming services provided via smartphone apps are excluded; social networking services are excluded; video streaming services that are attached to broadcasting services and do not have a separate price setting are excluded

Supplementary notes

*Forecast.

100 Japanese yen equal 0.75 U.S. dollars or 0.69 euros as of April 2023.
Values have been rounded.

Citation formats

OTT market size FY 2019-2025

Published by Statista Research Department, Nov 27, 2025

The size of the over-the-top (OTT) video streaming market in Japan was estimated at ***** billion Japanese yen in 2021, which was an increase of about ** percent compared to the previous year. The market was expected to reach almost *** trillion yen by 2025. A breakdown by business model shows that paid services made up the lion's share of the market and were forecast to continue doing so in the coming years, although services based on advertising revenue were forecast to grow more strongly than paid services.

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