Frequency of watching The Roku Channel in the United States in 2022, by generation

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Release date

November 2022

Region

United States

Survey time period

November 2 to 4, 2022

Number of respondents

2,210 respondents

Age group

18 years and older

Method of interview

Online interview

Supplementary notes

The report defines the generations as follows:
Gen Z: 1997-2012
Millennials: 1981-1996
Gen X: 1965-1980
Baby boomers: 1946-1964.

Citation formats

Frequency of using The Roku Channel in the U.S. 2022, by generation

Published by Statista Research Department, Nov 27, 2025
Millennials were most likely to watch The Roku Channel on a daily basis, according to a survey conducted in the United States in November 2022, with ** percent of respondents in this generation stating to do so. Daily use of the FAST service was yet equally popular within all surveyed generations, as ** percent of generations X and Z as well as baby boomers also watched The Roku Channel every day. However, the share of overall non-usage grew with the age of consumers.
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