In December 2023, Google was the search engine with the majority of web traffic referrals in Nigeria. It accounted for over ** percent of the web traffic in the country. Following this were Bing and Yahoo!, with *** percent and **** percent of the traffic, respectively.
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DataReportal, & We Are Social, & Hootsuite. (February 23, 2024). Distribution of web traffic in Nigeria as of 2023, by search engine [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1323647/market-share-of-search-engines-in-nigeria/
DataReportal, und We Are Social, und Hootsuite. "Distribution of web traffic in Nigeria as of 2023, by search engine." Chart. February 23, 2024. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1323647/market-share-of-search-engines-in-nigeria/
DataReportal, We Are Social, Hootsuite. (2024). Distribution of web traffic in Nigeria as of 2023, by search engine. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1323647/market-share-of-search-engines-in-nigeria/
DataReportal, and We Are Social, and Hootsuite. "Distribution of Web Traffic in Nigeria as of 2023, by Search Engine." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1323647/market-share-of-search-engines-in-nigeria/
DataReportal & We Are Social & Hootsuite, Distribution of web traffic in Nigeria as of 2023, by search engine Statista, https://www.statista.com/statistics/1323647/market-share-of-search-engines-in-nigeria/ (last visited May 09, 2026)
Distribution of web traffic in Nigeria as of 2023, by search engine [Graph], DataReportal, & We Are Social, & Hootsuite, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1323647/market-share-of-search-engines-in-nigeria/