Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender
Characteristic
Share of Roblox users who made IAP on the platform
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According to a study of iOS users in the United States, the majority of Roblox app users that made in-app purchases on the gaming platform in the first three quarters of 2021 were women. By comparison, male users accounted for less than ** percent of all the iOS users in the United States who made in-app purchases on the Roblox gaming app. Other identities and non-binary users accounted for **** percent of the total in-app purchasers during the examined quarters.
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Measure Protocol. (February 18, 2022). Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol. "Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender." Chart. February 18, 2022. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol. (2022). Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol. "Distribution of Roblox Ios Mobile Users Who Made In-app Purchases on The Platform in The United States between 1st Quarter 2021 and 3rd Quarter 2021, by Gender." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
Measure Protocol, Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender Statista, https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/ (last visited May 08, 2026)
Distribution of Roblox iOS mobile users who made in-app purchases on the platform in the United States between 1st quarter 2021 and 3rd quarter 2021, by gender [Graph], Measure Protocol, February 18, 2022. [Online]. Available: https://www.statista.com/statistics/1292670/us-ios-roblox-iap-purchasers-by-gender/
