In 2023, approximately ** percent of 25 to 34-year-old social media users in the United States had engaged in at least one purchase through social channels. It was followed by the age group between 35 and 44, with approximately ** percent of them being social commerce buyers.
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eMarketer, & Insider Intelligence. (August 12, 2024). Share of social media users making purchases directly on social media in the United States in 2023, by age [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, und Insider Intelligence. "Share of social media users making purchases directly on social media in the United States in 2023, by age." Chart. August 12, 2024. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, Insider Intelligence. (2024). Share of social media users making purchases directly on social media in the United States in 2023, by age. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer, and Insider Intelligence. "Share of Social Media Users Making Purchases Directly on Social Media in The United States in 2023, by Age." Statista, Statista Inc., 12 Aug 2024, https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
eMarketer & Insider Intelligence, Share of social media users making purchases directly on social media in the United States in 2023, by age Statista, https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/ (last visited May 07, 2026)
Share of social media users making purchases directly on social media in the United States in 2023, by age [Graph], eMarketer, & Insider Intelligence, August 12, 2024. [Online]. Available: https://www.statista.com/statistics/1254678/share-social-buyers-united-states-age-group/
