Reasons for trying a new video streaming service in the United States in 1st quarter 2021

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Release date

June 2021

Region

United States

Survey time period

Q1 2021

Number of respondents

1,250 respondents

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Motivators for trying a new VoD service in the U.S. 2021

Published by Statista Research Department, Nov 27, 2025
Price was the leading encouraging motivator for U.S. Americans to try a new video streaming service in the first quarter of 2021. According to the survey, females were more price sensitive when compared to men. Furthermore, the respondents who are between 35 and 44 years old were more motivated to subscribe to new VoD services by the specific content provided by the platform than other people of different ages.
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