*Only respondents without any smartwatches or wearable fitness/activity trackers were asked the question. The sample size consisted of 472 people, of which 361 respondents did not own smartwatches or wearable fitness/activity trackers.
Original survey question: "What are your reasons for not buying wearable technology? Choose the top two reasons."
Sample size of age groups: 16 to 24 years: n=12 25 to 34 years: n=21 35 to 44 years: n=40 45 to 54 years: n=63 55 years and older: n=225
Citation formats
Reasons against buying wearable devices Japan 2025, by age
According to a survey conducted by Rakuten Insight in Japan in 2025, ** percent of respondents aged 55 years and older did not purchase smartwatches or wearable fitness or activity trackers because they did not see the need for them. Around ** percent of respondents in this age group stated that they already owned a smartphone and were satisfied with its functions.
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Rakuten Insight. (October 20, 2025). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight. "Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group." Chart. October 20, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight. (2025). Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight. "Reasons Not to Purchase Smartwatches or Wearable Fitness/Activity Trackers in Japan as of September 2025, by Age Group." Statista, Statista Inc., 20 Oct 2025, https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
Rakuten Insight, Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group Statista, https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/ (last visited May 07, 2026)
Reasons not to purchase smartwatches or wearable fitness/activity trackers in Japan as of September 2025, by age group [Graph], Rakuten Insight, October 20, 2025. [Online]. Available: https://www.statista.com/statistics/1054889/japan-wearable-devices-against-purchase-reasons-by-age/
