Penetration rate of video games in the European Union from 2017 to 2030, by country

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share of active customers (or accounts) from the total population of the selected market (region) for each year

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Penetration rate of video games in the EU 2017-2030, by country

Published by Statista Research Department, Mar 16, 2026
In 2024, Sweden ranked first by penetration rate in the 'Games' segment of the media market among the 27 countries presented in the ranking. Sweden's penetration rate amounted to ***** percent, while Finland and Ireland, the second and third countries, had records amounting to ***** percent and ***** percent, respectively.

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