respondents who purchased online in the past 12 months
Supplementary notes
Multiple answers were possible.
During the survey, the question was phrased as follows: "When thinking about online shopping, which of the following criteria are important to you in terms of delivery?".
Citation formats
Top delivery criteria for online shoppers in Germany 2023
When asked about the most important criteria for their e-commerce deliveries, some ** percent of German shoppers cited free shipping, and another ** percent picked shipment tracking. Free returns ranked third, at ** percent. In contrast, environmentally-friendly packaging and carbon-neutral shipping were only cited by ** percent and ** percent of respondents, respectively.
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Statista. (February 5, 2024). Most important criteria for e-commerce delivery according to online shoppers in Germany as of September 2023 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/forecasts/1448860/top-e-commerce-delivery-criteria-germany/
Statista. "Most important criteria for e-commerce delivery according to online shoppers in Germany as of September 2023." Chart. February 5, 2024. Statista. Accessed May 09, 2026. https://www.statista.com/forecasts/1448860/top-e-commerce-delivery-criteria-germany/
Statista. (2024). Most important criteria for e-commerce delivery according to online shoppers in Germany as of September 2023. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/forecasts/1448860/top-e-commerce-delivery-criteria-germany/
Statista. "Most Important Criteria for E-commerce Delivery According to Online Shoppers in Germany as of September 2023." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/forecasts/1448860/top-e-commerce-delivery-criteria-germany/
Statista, Most important criteria for e-commerce delivery according to online shoppers in Germany as of September 2023 Statista, https://www.statista.com/forecasts/1448860/top-e-commerce-delivery-criteria-germany/ (last visited May 09, 2026)
Most important criteria for e-commerce delivery according to online shoppers in Germany as of September 2023 [Graph], Statista, February 5, 2024. [Online]. Available: https://www.statista.com/forecasts/1448860/top-e-commerce-delivery-criteria-germany/