E-Commerce
B2C E-Commerce

Drivers of online purchases in Italy in 2022

Characteristic	Share of respondents
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Number of respondents

2,029 respondents

Age group

18-64 years

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Which of these do you consider good reasons to buy an item online?"

Citation formats

Drivers of online purchases in Italy 2022

Published by Statista Research Department, Mar 16, 2026

** percent of Italian respondents answer our survey on "Drivers of online purchases" with "Cheaper prices". The survey was conducted in 2022, among ***** consumers.
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